Build a Referral Program for your E-zine
Build a Referral Program for your E-zine
People want to increase e-mail mailing because it is free. But e-mail is not free. It takes effort, great content and current material. E-mail is struggling as a medium, it is still push marketing. But I have this junk mail theory, if it is cool enough, it is not junk. If an e-mail is worthwhile enough, it is not spam.
I believe an active small list allows you to target your message better and therefore have a more interested party. I would have a tendency to recommend not increasing their list but segregate it into more accurate groups. I think what makes a great list is creating more of a direct message to individual groups within the entire group. Than grow it by doing this:
A suggestion, create a referral program, it is referral week:
And then to start blogging.
Build a Referral Program for your Ezine - To learn more about this author, visit Joe Dager's Website.
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I have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt the one with 600 and it create s business. Why? It was created solely with direct sign-ups.
People want to increase e-mail mailing because it is free. But e-mail is not free. It takes effort, great content and current material. E-mail is struggling as a medium, it is still push marketing. But I have this junk mail theory, if it is cool enough, it is not junk. If an e-mail is worthwhile enough, it is not spam.
I believe an active small list allows you to target your message better and therefore have a more interested party. I would have a tendency to recommend not increasing their list but segregate it into more accurate groups. I think what makes a great list is creating more of a direct message to individual groups within the entire group. Than grow it by doing this:
A suggestion, create a referral program, it is referral week:
- Segregate the list into groups.
- E-mail only twice a month with more precise content.
- Personalize as much as possible
- Ask for referrals(forward e-mails) and if your friend signs up???
- Become a guest writer on another's e-mail. Leave them write on yours. Each of you, of course would get a link to that persons. Ask for a signup to yours inside the post.
- People that have customer traffic, create an offer to acquire their e-mail, especially at point of sale or a computer that could print a coupon.
- Get and post testimonials about your newsletter, everywhere.
And then to start blogging.
Build a Referral Program for your Ezine - To learn more about this author, visit Joe Dager's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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