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Have you listed all your delivery processes? What did you learn?
Written by: Joe DagerArticle Overview: The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a few other tricks it has as part of the package. However I want to address your delivery processes. BTW, this template is a great way to start your journey in creating a Value Stream Mapping process.
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Have you listed all your delivery processes? What did you learn?
Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it's a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a few other tricks it has as part of the package. However I want to address your delivery processes. BTW, this template is a great way to start your journey in creating a Value Stream Mapping process.
What this template forced me to do with this customer, is to identify first his product groups or services and then his marketing delivery processes. Listing all the delivery processes across the top identifies the foundation in the Lean Marketing house as I placed an "X" in the box. It is good to identify your marketing processes, it helps you with budgeting, but it really is the first step in moving from just a simple marketing calendar to a marketing system.
Building this process allows you to discover:
1. Each Medium you are using for your marketing.
2. The overlap of the marketing message of your different products.
3. The uniqueness of several of your processes.
4. What items happen with the most frequency, the least.
5. The time it takes for the process.
6. Where a constraint may be on a resource!
However, after really reviewing the document for a while it was blatantly obvious, which of these processes were important and were not to the customer. HOW MUCH TIME WERE WE SPENDING ON THE WERE NOTS?
Article Tags: journey, uniqueness, value stream mapping
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About the Author: Joe Dager RSS for Joe's articles - Visit Joe's website Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: LinkedIn Profile Follow me on Twitter Click here to visit Joe's website Start with Reality in your Marketing DESIGN OF A BASIC DRIP MARKETING SYSTEM Your Marketing should take the Path of Your Customer A Guide to RSS Aggregators Improve your Sales forecast in 1 simple step |
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