Have you listed all your delivery processes? What did you learn?
Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it's a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a few other tricks it has as part of the package. However I want to address your delivery processes. BTW, this template is a great way to start your journey in creating a Value Stream Mapping process. 
What this template forced me to do with this customer, is to identify first his product groups or services and then his marketing delivery processes. Listing all the delivery processes across the top identifies the foundation in the Lean Marketing house as I placed an "X" in the box. It is good to identify your marketing processes, it helps you with budgeting, but it really is the first step in moving from just a simple marketing calendar to a marketing system.
Building this process allows you to discover:
1. Each Medium you are using for your marketing.
2. The overlap of the marketing message of your different products.
3. The uniqueness of several of your processes.
4. What items happen with the most frequency, the least.
5. The time it takes for the process.
6. Where a constraint may be on a resource!
However, after really reviewing the document for a while it was blatantly obvious, which of these processes were important and were not to the customer. HOW MUCH TIME WERE WE SPENDING ON THE WERE NOTS?
Related Post:
Is your Value Stream Mapping Backwards?
Have you listed all your delivery processes What did you learn - To learn more about this author, visit Joe Dager's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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