Product Launch Formula
Product Launch Formula
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. "It is not your typical, Internet launch program. If you are looking for a web based product launched, this is not for you," says Dager. He adds, "It contains a mix of products, services, an authorized Duct Tape Marketing Coach to walk you through the process and the SPIDER Template to integrate your launch not only on the web but more importantly offline through your targeted industry."
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. Dager also added: "This is compilation of 30 years of product marketing launches in the process equipment field. I not only credit the Duct Tape Marketing System, which I use as an important part of process, but my recent training in the Effective Product Marketing program hosted by Pragmatic Marketing. This EPM seminar explored outbound marketing roles, priorities and processes that characterize market-driven technology companies."
The SPIDER template also utilizes the newly formatted Ultimate Marketing System from Duct Tape Marketing. "We believe in installing a system," says Dager. "Our experience is that a system will always outperform any other approach. We define your objectives; develop strategies to achieve them, than institute tactics to carry out your strategies. We deliver the package in One on One Sessions or you can even participate in group coaching."Spider Product Launch
See
• Define the opportunity
• Build Customer buy-in and input
• Customer relationships & commitment
• Build Customer persona
Plan
• Bring a cohesive team together
• Determine resources, capital & human
• Supplemental products to offer
• Determine team structure for Design/Selling Phase
Imagine
• Limited or no competition
• Product/Service that is easy to do with high payoffs
• Provides for additional products or services
Design/Sell
• Focus on customer productivity
• Convenience of installation, adaptability and use
• Minimize risk to customer
• Facilities/Suppliers to use
• Determine team structure for Execution Phase
Execute
• Map workflow to develop processes and quality programs
• Produce key performance indicators and targets
• Hold operations and selling to same accountability
• Institute an easy to understand acceptance criteria
• A job is not done till customer is satisfied
Renew
• Improve the process 1st from the customer's point of view
• Address root causes of any problem
• Strive for simplification in all areas
• Bring supplemental products into play
• Review: Would we be in this business today, and how?
Product Launch Formula - To learn more about this author, visit Joe Dager's Website.
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This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch. Joe Dager of Business901 will launch this new product launch program called SPIDER with an introductory webinar on March 12. You can sign-up at ProductLaunching.eventbrite.com or review the product at http://www.ProductMarketingProcess.com. There is a discount code of "Spider" that is available till the end of February.
The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. "It is not your typical, Internet launch program. If you are looking for a web based product launched, this is not for you," says Dager. He adds, "It contains a mix of products, services, an authorized Duct Tape Marketing Coach to walk you through the process and the SPIDER Template to integrate your launch not only on the web but more importantly offline through your targeted industry."
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. Dager also added: "This is compilation of 30 years of product marketing launches in the process equipment field. I not only credit the Duct Tape Marketing System, which I use as an important part of process, but my recent training in the Effective Product Marketing program hosted by Pragmatic Marketing. This EPM seminar explored outbound marketing roles, priorities and processes that characterize market-driven technology companies."
The SPIDER template also utilizes the newly formatted Ultimate Marketing System from Duct Tape Marketing. "We believe in installing a system," says Dager. "Our experience is that a system will always outperform any other approach. We define your objectives; develop strategies to achieve them, than institute tactics to carry out your strategies. We deliver the package in One on One Sessions or you can even participate in group coaching."Spider Product Launch
See
• Define the opportunity
• Build Customer buy-in and input
• Customer relationships & commitment
• Build Customer persona
Plan
• Bring a cohesive team together
• Determine resources, capital & human
• Supplemental products to offer
• Determine team structure for Design/Selling Phase
Imagine
• Limited or no competition
• Product/Service that is easy to do with high payoffs
• Provides for additional products or services
Design/Sell
• Focus on customer productivity
• Convenience of installation, adaptability and use
• Minimize risk to customer
• Facilities/Suppliers to use
• Determine team structure for Execution Phase
Execute
• Map workflow to develop processes and quality programs
• Produce key performance indicators and targets
• Hold operations and selling to same accountability
• Institute an easy to understand acceptance criteria
• A job is not done till customer is satisfied
Renew
• Improve the process 1st from the customer's point of view
• Address root causes of any problem
• Strive for simplification in all areas
• Bring supplemental products into play
• Review: Would we be in this business today, and how?
Product Launch Formula - To learn more about this author, visit Joe Dager's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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