Quality in Marketing: You must start with these 2 definitions
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Free PDF Download Evaluate your Customer Needs - By Joe Dager |
To make the quality process work, collecting metrics is vital. If you are not going to capture metrics, it will be hard to improve processes through a quality management initiative. So, what kind of metrics do you capture? First, we must break down the term of "quality" into a number of areas that define the characteristics of quality. Then, look at each of the individual characteristics and determine one or more metrics that can be collected to mirror the characteristic. For instance, one of the features of a quality e-mail program may be increasing percentage of open rates. This is an easily achieved metric that can be measured after the solution goes live.
Do you have a quality topic that you would like to see addressed?
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Free PDF Download Evaluate your Customer Needs - By Joe Dager |
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About the Author: Joe Dager RSS for Joe's articles - Visit Joe's website Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: LinkedIn Profile Follow me on Twitter Click here to visit Joe's website. Build a Referral Program for your Ezine How much Planning is enough Use Lean and Standardize Getting your articles read Start with Reality in your Marketing The Marketing HourGlass |
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