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Starting a Blog? Blogging 202

Written by: Joe Dager

Article Overview: If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

Starting a Blog? Blogging 202

Several blogs are dedicated to teaching people the do's and don'ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea. Setup several test blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs. 1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company's identity and needs.

2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3.Remember the following safety measures in blogging: legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities; corporate communication and legal department are responsible in educating the senior management on how blogs might affect business; create blogging policies; set limits on who gets to blog and what information are allowed to be made public; avoid outright marketing blog or you will shy away your readers; make content updated, relevant and fresh; reinforce the company's core values; and,encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.

5. Begin marketing.

6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company's identity.

8. Strive to be consistent with your topic all the time.

9. Try to have unrelated topics with general and broad appeal.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

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Article Tags: blog, blogs, business objectives, companys business



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Best Internet Marketing Strategy - I wanted to share more on the topic of Blogging and creating your own original content that you enjoy writing about. Here's a real example. My wife started her own little Web site a few years ago. It's a very simple, home made Web site she built all on her own. She had sort of a hobby of going into Dollar stores, purchasing a few inexpensive items for a buck or two. Then she would create something completely new (usually home decor) out of what she bought (often with the same value of creating something that was worth up to $15 or $20) if you bought it in other stores, but only using material she bought at a dollar store. So on this little Web site, she starts writing about her creations and take pictures of them etc. A few years ago, someone from an AOL Money and Finance Blog (called Wallet Pop) invited her to Blog for AOL. Today, she write for both the US AOL Blog and the Canadian AOL Blog as well as she continues with her hobby and keeping up her own Web site. The other Bloggers at AOL have nick-named her, "The Dollar Store Diva" and she often writes about budget decorating. What amazes me is that with no SEO and just her original content, she attracts huge volumes of traffic. She has done radio shows in Toronto (and nearly went to the US to do breakfast television) and most people would be so amazed to see the traffic spike she gets from Blogging. But once again, she is just writing about the stuff she loves to write about. She is having fun with creativity and she now has a huge following of readers and subscribers.Others are decorating their homes with her ideas and their doing it with next to no budget. If someone is creating a Web site or a Blog, the best thing you can do is try something original on your own, but make it something that you love to write about.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.


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