Tweet

Use your marketing to sell inside your organization?

Written by: Joe Dager

Article Overview: There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

Use your marketing to sell inside your organization?

Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

Do you include them in your internal communications and projects? Are you ever forced to sell an internal project? Would it help if your marketing department was part of it? On the next important initiative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external communication.

Internal Marketing Suggestions:
1. Give it a name? So many times the sales & marketing will call it by a company name and operations will use it by the work order number. We cause a division between before it ever starts. It is also a lot easy to get behind a "Name" than Job #1405098-78965.
2. Next, work with marketing on the key milestones and the critical points of the project. Create an event on that day or reward. Plan celebrations based on the importance of the event. More importantly, leave everyone know the importance of the date beforehand.
3. A good project has completion criteria and save the biggest celebration for that. Have marketing recognize key contributors during the project and people that go above and beyond their normal duties to get something done.
4. The customer, did we forget him? Include them in your communication. Maybe even ask him to participate in certain celebrations or be seen during the process. Personalizing a project will always add more strength to a project.

Create Burning Desire
Need a few ideas about internal marketing and how best to create a burning desire to complete the project?

Preparation:
• In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and timelines.
• Name the project.
• Accept current reality – don’t over extend
• Build a burning imperative into the project!
• Build a quick win situation that can be celebrated.
Plan it:
• Discuss the burning imperative and what it will take to achieve it • Build the project plan: framework, mission, vision, objectives, goals, strategies, plans.
• Detail the quick win and the celebration?
• Organize the milestones in order of importance, celebrate appropriately.
• Determine how you will communicate, positives and negatives both internally and externally.
• Build a scorecard to show progress.
Do it:
• Execute with your project plan but keep marketing part of the team by giving them information on whether the project is On track, Lagging but will be made up, or if you are ready to missing a milestone.
• Recognize people that are making it happen, personalize it.
• Recognize immediately extraordinary achievements.
• Market continuously to customer with accomplishments and issues when possible.
• Celebrate milestones and project completion, include customer when possible.
Follow up:
• Communicate the final results to all stakeholders
• Gain testimonial from customer.
• Release news releases on project to include end results for customer.
• Live it: Use as basis for all other work.

Make your business operations a priority and you will reap dividends in your operations.

Related Articles
  Leading Lead Generation & Inside Sales
  Think of Your Brand as an Orange
  7 Times It Is Important to MicroManage
  THE 2nd BIGGEST MARKETING WASTE
  The Delicate Balance Between Yes and No

Article Tags: burning desire, marketing department



Related Forum Posts
Re: Domains - Hey David, Why do you want to sell your domains? You can give them on lease for a couple of years. The reason why I suggest you this is that the two sites you want to sell can do business for you. You are already into SEO and hence you can run a website. You may have personal reasons for selling them off, like you are too occupied with other work, but still, why to slay the goose that gives golden eggs? It just needs a few minutes of your precious time. However, if you have made up your mind, try to find out some organization into ipods and make a deal. Alternatively, use the site for Blogging (it looks like a blog at the first go), do some Adsense and earn revenue. Ups and downs are a part of business and you should not plan to sell off when things don't go your way. Be a fighter. Good Luck.
Re: Starting a Online T-shirt Company - I recently started a tshirt printing and embroidery business. We are still in a start up phase but have already found out how important your niche is. We spent a lot of time finding our niche, our customers and how we would reach them. As soon as we attempted to market to our niche we found several flaws in our marketing plan. Luckily we were also able to talk to some people in our related niche and got some excellent ideas on how to market our products. I would suggest that you think about who you are going to sell to, where they buy their clothes now, who your competition is and how do they market to their customers. Then do a test marketing to see if it works. During the test of our marketing is when we found out it would take way too much time and money to market the way we had planned. Now we are marketing to a different market but with the same end customer. An example would be wanting to sell t-shirts with sport team logos. The market appears to be the sports fan. But when you look at marketing to all the sports fans in the country, state, county or school, you will find it very expensive and impractical. But if you have a unique enough of a design you can market it to the sports stores or concession stands and have them sell it to the sports fan. Yes, the money may be less, but the profit will be higher as you will sell more shirts than you could on your own.
Re: Social media question - I had to research Facebook a bit more than I normally would, to help a local non-profit organization decide how to use it for marketing purposes. I learned some interesting things. You can have your own personal profile page, which works great if you are an entrepreneur, but you can also start 2 other types of pages: 1) A fan page -- you can create an unlimited amount, as long as you are an official member of the business or organization 2) A group page -- which can be centered around any issue, business, or cause. But it's more limited than a fan page in several ways, and it's mostly for other Facebook members to interact on Anyway, just thought I would share that since it took me a while to finally wrap my head around how I will want to use Facebook for my own business in the future.
Re: Social media question - [quote="awarepoint":1poiu13e]I had to research Facebook a bit more than I normally would, to help a local non-profit organization decide how to use it for marketing purposes. I learned some interesting things. You can have your own personal profile page, which works great if you are an entrepreneur, but you can also start 2 other types of pages: 1) A fan page -- you can create an unlimited amount, as long as you are an official member of the business or organization 2) A group page -- which can be centered around any issue, business, or cause. But it's more limited than a fan page in several ways, and it's mostly for other Facebook members to interact on Anyway, just thought I would share that since it took me a while to finally wrap my head around how I will want to use Facebook for my own business in the future.[/quote:1poiu13e] Hi Cynthia, Very good observations. This is one reason why I like Facebook so much; there are features available that make networking, socializing and marketing easy and effective. I plan to make use of these features in the near future as well.
looking for experienced affiliate feedback - I am considering venturing into affiliate marketing as a vendor. I've been looking at Clickbank and Paydotcom. From what I'm understanding from my interaction from Paydotcom forum is that I am the one who is supposed to direct traffic to my site and sell my product in the hopes of attracting enough affiliate interest that someone might take on my product. I plan to continue driving traffic to my site and selling my own product but the reason I want to sell my product through an affiliate is so that I can take off one of my hats, take some pressure off myself and let someone who is interested in selling sell my products so I can continue doing what I do and love to do best. I thought the idea of going the affiliate route was so others would sell my product so they would earna good chunk of the money too, but my experience thus far has been extremely frustrating and I'm not seeing the point in signing up for a company, paying them commissions from sales I make until someone is interested in taking on my products. At this point something is better than nothing and I'd pay someone 75% to sell my products if it actually earned me some money and was easy for me on my end. My question is: does anyone have happy insights through experience in regards to affiliate marketing? Do you have a preferred company? What's the easy way to do this? Does it ever really pay? Are there affiliate people out there looking for good products to sell or is the market flooded by affiliates having too many products to choose from already? Thanks, Nancy


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Why SEO is important for your online success

Time management for DIY PR

What is the bottom line to you?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.