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Guest post by: Dennis Sellers Become an Author

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Apple is dragging its collective feet on moving the Apple TV, but the clock is ticking. According to a new study by Research and Markets, North America, Europe, Asia and first world countries in Australia have passed the tipping point when it comes to consumer acceptance and desire for Internet-delivered video entertainment.

Web sites like YouTube, Hulu and the BBC’s iPlayer have already attracted millions of viewers. The only pending question is how those videos will be delivered to TV sets. Will it be separate boxes that connect the Internet to a TV set like Apple TV and Netflix’s Roku box? Will services shift to being built in the TV set or Blu-ray players like Yahoo with its Widgets and Netflix with upcoming TVs?

Netflix, YouTube and Yahoo have placed themselves and their content on TV sets in brand new ways. Viewers are changing their consumption habits as the market shifts, which is why sites like Hulu.com are seeing impressive numbers of visitors, time spent watching videos and gaining ad dollars.

Research and Markets says users are making choices based on the economy, which means choosing Netflix over the theater, Slingbox over additional cable boxes and Google’s office suite over Microsoft ’s. The players in this game are huge and range from networks and pay-TV providers to Internet giants and the biggest names in computers and consumer electronics. The winners will end up being those with the best services and offerings, and in this market that could mean they’ll be the ones that played best with others, says Research and Markets.

Meanwhile, Apple continues to call the Apple TV a “hobby.”

Tick. Tick. Tick.

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