Apple should NOT cut Mac prices
There’s a constant cry from some quarters for Apple to slice prices on the Macs to: a) compete with the bargain bin PeeCees, b) accommodate consumers in these tough economic times, and/or c) prove those Microsoft ads wrong. To which I say: don’t do it
ow that I have your attention, let me clarify: if Apple can reduce the prices on Macs, that’s fine. I’m certainly not a millionaire, and any moolah I can save would be welcome. That said, the Mac has never been—and should never be—a computer for those who care about nothing but price.
When people think of Apple, they think of quality. Like it or not, quality costs. Apple offers the best, most user-friendly computing experience around. And despite what some folks would like you to believe, Macs are the safest, most secure, computers.
But let’s say Apple decided to compete in the bargain bin of computers. How could it reasonably lower the price on its Mac line? Use cheaper parts? More boring, standard-issue product designs? Not bundle iLife with the hardware and make folks pay for it if they want it?
Do any of these and you dilute the Mac experience. Do all of them and you destroy it.
To those to whom nothing matters but price, they will have to look elsewhere. As for me, I make my living on my 24-inch iMac. It’s also—with a couple of Bose speakers attached—my home stereo system. It holds my photos, home videos and more. It sometimes doubles as a TV and/or DVD player. So if I have to pay more to have the seamless computing experience I have with my Mac, it’s worth it to me. And if Apple’s margins are a bit higher than its competitors, and those margins are used to drive further research and development of innovative new products, I’m okay with that, as well.
Apple should NOT cut Mac prices - To learn more about this author, visit Dennis Sellers's Website.
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