Evaluating the ‘Steve Jobs effect’
Evaluating the ‘Steve Jobs effect’
Four-in-five (80 percent) now say it would have No Effect on their likelihood of buying Apple products. And while nine percent still say they’d be Less Likely to buy Apple products if Jobs steps down, that’s a five point improvement from six months ago.
So while Apple still has a long way to go in ameliorating consumer concern, things do appear to be moving in the right direction, according to ChangeWave. “When you put it all together, our latest survey findings bode particularly well for the iPhone’s long term outlook,” says the research firm. “Its latest moves have clearly positioned it for dynamic growth as the consumer economy moves out of recession.”
I’m one of those who really hopes the World’s Most Interesting CEO returns to active duty—and that, even more importantly, that his health will allow him to do so if he wishes to return. But I honestly don’t think he will. However, I certainly don’t agree with some of the speculation over who might replace him.
Evaluating the Steve Jobs effect - To learn more about this author, visit Dennis Sellers's Website.
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In a recent ChangeWave research firm survey, they inquired about the Steve Jobs “effect”? With his recent health disclosure and taking a leave of absence—amid speculation on whether Apple will stumble without him—ChangeWave asked consumers what effect it would have on their likelihood of buying Apple products if Jobs were to permanently step down as CEO.
Four-in-five (80 percent) now say it would have No Effect on their likelihood of buying Apple products. And while nine percent still say they’d be Less Likely to buy Apple products if Jobs steps down, that’s a five point improvement from six months ago.
So while Apple still has a long way to go in ameliorating consumer concern, things do appear to be moving in the right direction, according to ChangeWave. “When you put it all together, our latest survey findings bode particularly well for the iPhone’s long term outlook,” says the research firm. “Its latest moves have clearly positioned it for dynamic growth as the consumer economy moves out of recession.”
I’m one of those who really hopes the World’s Most Interesting CEO returns to active duty—and that, even more importantly, that his health will allow him to do so if he wishes to return. But I honestly don’t think he will. However, I certainly don’t agree with some of the speculation over who might replace him.
Evaluating the Steve Jobs effect - To learn more about this author, visit Dennis Sellers's Website.
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