Internet video a winner in tough economic climate
Internet video a winner in tough economic climate
In fact, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services. The rsearch group's analysts advise that media companies should focus on the Internet as a primary opportunity in 2009.
The emergence of the Anywhere Consumer -- the Yankee Group’s vision for an individual able to connect to content, society and commerce at any time from anywhere -- will herald an important shift in how entertainment is delivered and monetized, the group says. They say that one of their recent surveys shows that:
° 56 percent of television viewers are online at the same time, browsing the web or sending e-mail.
° 82 percent of Internet video viewers watch TV shows online because they missed the episode on TV.
° Digital video recorder (DVR) owners are more likely to watch online than they are to record a program in advance.
° 25 percent of the Internet video audience watches online programming on-demand either once or several times per day.
Internet video a winner in tough economic climate - To learn more about this author, visit Dennis Sellers's Website.
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Here's another reason why Apple should beef up the Apple TV (and offer a home entertainment iMac): the Yankee Group has unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009.
In fact, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services. The rsearch group's analysts advise that media companies should focus on the Internet as a primary opportunity in 2009.
The emergence of the Anywhere Consumer -- the Yankee Group’s vision for an individual able to connect to content, society and commerce at any time from anywhere -- will herald an important shift in how entertainment is delivered and monetized, the group says. They say that one of their recent surveys shows that:
° 56 percent of television viewers are online at the same time, browsing the web or sending e-mail.
° 82 percent of Internet video viewers watch TV shows online because they missed the episode on TV.
° Digital video recorder (DVR) owners are more likely to watch online than they are to record a program in advance.
° 25 percent of the Internet video audience watches online programming on-demand either once or several times per day.
Internet video a winner in tough economic climate - To learn more about this author, visit Dennis Sellers's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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