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Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV

Written by: Dennis Sellers

Article Overview: There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.

Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV

There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.

Approximately 2.5 million broadband households in the U.S. and Canada are ready to purchase an Internet-connected TV if priced at a US$100 premium over regular TVs, according to a report from Parks Associates. This figure translates into $250 million in additional revenues for the consumer electronics industry.

Parks Associates’ latest consumer study, “Digital Media Evolution,” gauges market demand for Internet-connected devices and the applications consumers want to use in conjunction with this new capability. The study covers digital cameras, TVs, digital photo frames, and Blu-ray players and finds TVs have the strongest market potential.

The top application consumers want through a connected TV is access to video-on-demand content. At the same time, roughly one-third of broadband households in the U.S. and Canada want on-screen widgets, and 27 percent want to access content stored on their home computer.

“Access to additional content is the key demand driver,” says John Barrett, director of research, Parks Associates. “Most people can get popular video titles through their pay-TV providers, but if they want to watch niche or personal content on their TV, they have to burn or buy DVDs. With a connected TV, they suddenly have lots more options.”

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Article Tags: 5 million, apple tv, blu ray players, computer access, consumer electronics industry, demand content, digital cameras, digital photo frames, director of research, home computer, households, john barrett, media evolution, niche, pay tv providers, personal content, tvs, video on demand, video titles, widgets



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