User interface, brand, content top considerations when choosing a new mobile phone
User interface, brand, content top considerations when choosing a new mobile phone
In lieu of either of these happening, it will be the sheer user friendliness of the iPhone that keeps it selling. According to the results of a poll conducted by GetJar, an independent app store, ease of use, brand and embedded content are the top three features that U.S. consumers consider when choosing a new mobile phone. Mobile handset features like touch screen, overall phone design and memory rank lower on the list of purchase-deciding factors in the U.S.
The poll, conducted across the 130 countries in the GetJar network, asked respondents to rank a list of 10 phone features by order of importance including brand, screen size/resolution, user experience/phone software, phone memory, quality of camera, price, touch screen, music player, embedded content and overall design/look and feel. They were then asked to rank each of those features on a five-level scale as unimportant, less important, important, very important and extremely important.
U.S. participants picked the user interface as the most important handset feature with 20 percent of total respondents ranking it highest and 67 percent of those rating it as “extremely important.” Obviously, the iPhone has the edge here.
After user interface, 17 percent of U.S. respondents ranked phone brand as the second most important purchasing consideration, while an unprecedented 14 percent ranked content that comes with the phone as their top consideration. The majority of that group (60 percent) said that content embedded on a handset is “extremely important” to them, demonstrating Americans' appetite for mobile content.
Price and size of the phone’s memory were revealed to be the fourth and fifth most important features respectively to those polled in the U.S. And price isn't an area where the iPhone/AT&T connection excels.
On the other hand, across the 130 countries polled, the No. 1 buying consideration for a new phone was brand with 28 percent ranking it as their top feature. (The U.S. was the only country where brand was not the most popular consideration -- 17 percent.) And no brand is hotter than Apple right now.
User interface brand content top considerations when choosing a new mobile phone - To learn more about this author, visit Dennis Sellers's Website.
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Though there are rumors that the iPhone will be coming to Verizon soon (something I'd love to see), I'm dubious it will happen (at least until 2011). I'd also love to see the pricey AT&T/iPhone data plan reduced, especially with these tough economic times.
In lieu of either of these happening, it will be the sheer user friendliness of the iPhone that keeps it selling. According to the results of a poll conducted by GetJar, an independent app store, ease of use, brand and embedded content are the top three features that U.S. consumers consider when choosing a new mobile phone. Mobile handset features like touch screen, overall phone design and memory rank lower on the list of purchase-deciding factors in the U.S.
The poll, conducted across the 130 countries in the GetJar network, asked respondents to rank a list of 10 phone features by order of importance including brand, screen size/resolution, user experience/phone software, phone memory, quality of camera, price, touch screen, music player, embedded content and overall design/look and feel. They were then asked to rank each of those features on a five-level scale as unimportant, less important, important, very important and extremely important.
U.S. participants picked the user interface as the most important handset feature with 20 percent of total respondents ranking it highest and 67 percent of those rating it as “extremely important.” Obviously, the iPhone has the edge here.
After user interface, 17 percent of U.S. respondents ranked phone brand as the second most important purchasing consideration, while an unprecedented 14 percent ranked content that comes with the phone as their top consideration. The majority of that group (60 percent) said that content embedded on a handset is “extremely important” to them, demonstrating Americans' appetite for mobile content.
Price and size of the phone’s memory were revealed to be the fourth and fifth most important features respectively to those polled in the U.S. And price isn't an area where the iPhone/AT&T connection excels.
On the other hand, across the 130 countries polled, the No. 1 buying consideration for a new phone was brand with 28 percent ranking it as their top feature. (The U.S. was the only country where brand was not the most popular consideration -- 17 percent.) And no brand is hotter than Apple right now.
User interface brand content top considerations when choosing a new mobile phone - To learn more about this author, visit Dennis Sellers's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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