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10 Tips for Sweet Shop Retailers to increase Sales this Diwali

Guest post by: Nilesh Shah

Article Overview: Diwali is a festival of diyas, candles, crackers and sweets. Here is a list of tips for our sweet shop retailer friends to make it memorable for the customers.

10 Tips for Sweet Shop Retailers to increase Sales this Diwali

1. Gift Packs: Say NO to customize gift packs.

• Keeping track of inventory becomes difficult.
• There can be N number of combination with 4 or 6 lines sweets gift pack.
• This consumes too much of time of the salesman and billing operator.
• The saved time will help us to cater more customers – more transactions.
• Customers wants fast delivery / service

2. Gift Packs: Offering pre-defined gift packs.

• Predefine gift packs SKU’s like Gift Pack A Rs.250, Gift Pack B Rs.250, Gift Pack C Rs.350.
• Limit this to maximum of 20 such SKU (gift packs).
• This helps customer to CHOOSE FAST, helps operator in BILL FASTER and enables service staff to DELIVER FASTEST.
• Make sure to provide a good choice of sweets at different price range for customer to take faster decision. The customer should feel value for money.
• Based on the past experience, plan a mix of sweets based on price, profitability, production time and complexity.

3. Gift Packs: Limit the number of items.

• This will help you to increase efficiency of production unit.
• This will result in more production with less wastage.
• Customer will save time on selection.
• Keep in mind that time is very precious in these festive days.

4. Separate Order + Cash Counter & Delivery Counter

• Separate counters enables cashier to focus on taking orders and collecting cash.
• Helps delivery team to focus only on deliveries.
• Allows you to manage and distribute the festival rush.
• This means you can handle MORE customers in the same time resulting in MORE sales.

5. Use of PoP: Point-of-Purchase

• Separate counter that displays the “new” & “must-buy” sweets pack.
• Does justice to all your offerings.
• Helps customers to make clear and faster choice.
• Allows you to drive the sales.

6. Give something free (Add Value)

• Customers expect more. If you can give something free on this festive season, it will create a good impact on the business.
• Never give cash discount. This will decrease the revenue.
• Use your own production so that it shows value addition – but costs you less.
• Own-production helps you in brand promotion during busiest festive season.

7. Entry and Exit Points

• Make sure to have 1 entry and 1 exit point.
• This helps you to manage the customer flow.
• Too many entry and exit points makes it difficult to handle festive rush.
• A pathway helps customer to move in a specific direction.
• 1 exit point ensures proper security of packages going out.

8. Groom your staff as your partners

• Welcome your customers with a smile.
• Use cross-sale and increase sales like suggesting them to buy specific Namkin with the sweets purchased.
• Use in-store signage to tempt their purchase.

9. Use of IT System

• Your software should be fast enough for taking orders and generating receipts.
• It should be well connected with your production unit to ensure back-to-back deliveries.
• Use of kitchen printers saves time of your staff to run between floor and kitchen.
• Make sure to integrate weigh-scale for accurate weighing and billing.

10. Give your customers a life-time experience

• Customer don’t buy sweets, they buy emotions and value added to it.
• The display and packaging of products should be hygienic.
• Make sure to deliver a memorable experience to your customer.
• 1 good customer is equal to 10 new customers.

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Article Tags: Managing Sweet Shop, Retail, Sweet Shop



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