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8 tips to increase bill value for every customer

Written by: Nilesh Shah

Article Overview: How many of these 8 tips are you applying to increase sales of your retail business? These also help you in building better customer relationship increasing lifetime sales value in addition to the current bill.

8 tips to increase bill value for every customer

1. The floor assistant should have a good acumen in differentiating between real buyers and window shoppers. This skill has to be polished over a period of time by marking random people, putting a mental tag of buyer or browser and then watching (discreetly) whether the person went on to buy or not.
2. The salesperson should not interrupt the prospective customer the moment he/she enters the store with the too familiar but irritating “How can I help you?”. At the same time she should be easily available for assistance if the customer needs her.
3. When the customer seems confused or asks for help in choosing, the salesperson should offer a soft advice based on her estimate of the customer’s taste and budget. However she should not insist on selling a certain piece.
4. While some customers insist on knowing the technical features or details of the products, others go by the look and feel. The salesperson should be able to identify and serve both these needs.
5. While it may sound a loser strategy, it is very important to advise the customer against buying a certain product that may not be fit for them. This can build a huge respect for the salesperson and can result in much bigger sales later.
6. A good upsell strategy (offering tie and cufflinks with a suit) can increase the order value of a sale and is easier than getting a whole new customer to buy.
7. Make a note of the items that the customers asked for and were not in stock. Same for sizes. Offer to call the customer when these have come in the stock. This can heavily increase the customer delight and serve to get the customer back in the store which is the dream of every retailer.
8. The salesperson should be nice and presentable without looking gaudy or overdressed. A shabby salesperson is a big turn-off. Customers ask for helpful salespersons by name and will easily buy an extra item if the salesperson has recommended goodand usefulthings in the past.

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Article Tags: acumen, budget, cufflinks, customer delight, li li, period of time, prospective customer, salesperson, salespersons, stock, technical features, upsell, window shoppers



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Re: Online selling tips for newbies - [quote="mphcoach":3v2khgmt]If they don't have a Paypal account, you just bill them through Paypal (to their e-mail address) and they then pay by credit card. Not sure how the refund thing works as it's not happened to me - yet![/quote:3v2khgmt] Hi Martin, Thanks for the tips! I actually figured out how to send the bill via PayPal and my customer paid within a few hours. My only concern was that when we discussed the terms of the sale, I never mentioned anything about "no refunds or exchanges" and how I'm not responsible for any damages incurred in the delivery process. However, I think everything will turn out fine.
Re: 21 Ways To Get New Customers In A Slow Economy - Thanks Evan, Your ideas are full of wisdom required for a time like this. I`ll like to add another idea to your list : Update your Knowledge and Sharpen your Skill on a daily basis. The economy may be considered slow,but customer awareness is on the increase,therefore,if the pocket (disposable income) of the proposed new customer is of any interest to you,then you must stay ahead by at least one step in your skill and knowledge. The 21 ways as listed by Evan is a sure way to increase in knowledge and sharpen you skill.
Important tips for online business - 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product. 2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else. 3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer. Hope this helps guys!
Company services - Hi, In addition of not providing a good service, we are loaded with the new technology telephone systems. Here in the UK we have automated telephone answering. It takes quite a while to get to the desired sevice, then all over a sudden your cut off. One has to start all over again. Sometimes it can add hours ie waiting or redialing. In addition, we have numbers, which can add costs to the phone bill. One number in particuliar, the company gets some money back. If it is a charitable company, it can benefit them. More often than not, it is a legitimat company. Does that sound familiar? How can we overcome these lengthy calls etc.? Many times I deal by email and often benefit from a quick and satisfactory service. Often they call me, which I appreciate. [quote="ChrisH":1b1ok76u]I am familiar with the reasons why they could have customer service issues. But, if there is another company who wants my business and will give me customer support, why waste my time with a company who doesn't offer support for me? Over the years, I've dealt with enough companies who didn't care they had lousy customer service. There have been times when I mentioned that I liked their prices and products etc - but other companies offered better service and that can be just as important. Far too many didn't care and had no desire to make any changes. I'd rather focus on doing business with the companies who support me as a customer and who show they appreciate my business. Chris [/quote:1b1ok76u] Regards Beat
Re: Improving Cash Flow - Hi aquinm78, Those are 10 excellent tips you shared for businesses to reduce debt and increase cash flow. Thanks for the detailed post as I'm sure many of us can put these to good use for both our business and personal lives. Take Care, Alan


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