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Marketing your Retail Store on a restricted Budget
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| Guest post by: Nilesh Shah |
Article Overview: Festive season is around and some of our retailer friends are worried about marketing their business.
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Free Download - How to Speed Up Your Business with Retail Management Software By Nilesh Shah |
Marketing your Retail Store on a restricted Budget
Here are a few simple yet powerful low-cost ideas that creates both
personal and professional image and brings reasonable revenue through
marketing campaigns.
1. Create a Marketing Plan
We all know that nothing runs without a plan, and a plan cannot run
without having its objectives set. That applies to any kind of plan and
for any kind of business. Setting milestones is of crucial importance
for any planning activity and is the core of its success, or failure.
2. Create and manage a database
Keep capturing personal and business information of you esteemed
customers. These information over a period of time becomes a huge
database with fair breakup of geographical and demographical detailing.
This information helps you in customer profiling and profile specific
campaigns.
3. Achieve results through direct mail
Never under-estimate the power of mails. Letters and Post cards are
still alive and small thank you notes or invitations leaves a fine
impression in your customer's mind. Bulk emailing solution is one of the
most convenient way to reach mass in smallest amount of time.
4. Develop an in-house telemarketing campaign
Using a customer profiler, create profile specific tele-marketing
campaign. Personal call is another powerful tool like direct marketing
for pulling crowd. Make sure to share the benefits derived using the
products offered by you.
5. Provide focused customer service
Indirect but one of the most powerful marketing tool is customer service
and support. A satisfied customer becomes your salesperson and there is
no better marketing than mouth-to-mouth publicity. Imagine one of your
customer is suggesting a prospect to buy your products or enroll for
your services.
6. Get high-profile publicity at low or zero cost
Use technology to the fullest extent. Make web-presence of your brand or
store on social media and networking sites. If you're dealing in
specialized product or service or catering to niche group, make sure you
highlight it. Pitch the local community papers or write a small
compelling story.
7. Create a low-cost high-return advertising campaign
Buzz, Buzz, Buzz.... This is all about an advertising campaign. Idea is
to be present everywhere where your customer moves. Expand your
horizons, get on Local FM, send promotional text messages,
cross-promotions or road-shows. It doesn’t take a big budget to look
professional and get media attention.
Article Tags: budget, festive season, retail store
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About the Author: Nilesh Shah RSS for Nilesh's articles - Visit Nilesh's website Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems that shoulders the responsibility of an entrepreneur. With such system, he is helping Retailers and Restauranteurs in focusing more on business expansion than of day-to-day complex operations. Click here to visit FusionRetail Blog. Catch me on Facebook. Follow me on Twitter Click here to visit Nilesh's website 10 Tips for Sweet Shop Retailers to increase Sales this Diwali PoP Point of Purchase Visual Merchandising Retail Store Operations What to do on your first sales call Improving customer service at the Cashier Line in your store |
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