Marketing your Retail Store on a restricted Budget

Guest post by: Nilesh Shah
Become an Author

Free PDF Download
How to Speed Up Your Business with Retail Management Software - By Nilesh Shah

Here are a few simple yet powerful low-cost ideas that creates both personal and professional image and brings reasonable revenue through marketing campaigns.

1. Create a Marketing Plan

We all know that nothing runs without a plan, and a plan cannot run without having its objectives set. That applies to any kind of plan and for any kind of business. Setting milestones is of crucial importance for any planning activity and is the core of its success, or failure.

2. Create and manage a database

Keep capturing personal and business information of you esteemed customers. These information over a period of time becomes a huge database with fair breakup of geographical and demographical detailing. This information helps you in customer profiling and profile specific campaigns.

3. Achieve results through direct mail

Never under-estimate the power of mails. Letters and Post cards are still alive and small thank you notes or invitations leaves a fine impression in your customer's mind. Bulk emailing solution is one of the most convenient way to reach mass in smallest amount of time.

4. Develop an in-house telemarketing campaign

Using a customer profiler, create profile specific tele-marketing campaign. Personal call is another powerful tool like direct marketing for pulling crowd. Make sure to share the benefits derived using the products offered by you.

5. Provide focused customer service

Indirect but one of the most powerful marketing tool is customer service and support. A satisfied customer becomes your salesperson and there is no better marketing than mouth-to-mouth publicity. Imagine one of your customer is suggesting a prospect to buy your products or enroll for your services.

6. Get high-profile publicity at low or zero cost

Use technology to the fullest extent. Make web-presence of your brand or store on social media and networking sites. If you're dealing in specialized product or service or catering to niche group, make sure you highlight it. Pitch the local community papers or write a small compelling story.

7. Create a low-cost high-return advertising campaign

Buzz, Buzz, Buzz.... This is all about an advertising campaign. Idea is to be present everywhere where your customer moves. Expand your horizons, get on Local FM, send promotional text messages, cross-promotions or road-shows. It doesn’t take a big budget to look professional and get media attention.

Essential Steps Needed To Start An Online Retail Store

Social Media for Retail Marketers

Tips For Running A Retail Giveaway

Are Retail Store Managers the next Entrepreneurs?

Product Giveaways For Retail Marketers

Beat the Recession with a Retail Franchise

Using Free Samples To Lift Retail Sales

Store Operations

Marketing - Organizational and Employee

How to find perfect retail jobs tips

PoP (Point of Purchase) Visual Merchandising

Raymond eyes 40% rise in retail biz revenue in 2 years

Should You Start a Retail Business, Stay with Retail Management or Look at a Star Business Online?

Find Career in Retail

Careers in Retail- Find a job in Retail

Leveraging Video Surveillance and Security for Customer Benefit

Are You Settling For Something When You Shouldn't?

Cold Calling Tips - How To Get A Retail Buyer Excited About Your New Product

Retail Coupons and Retail Product Sampling Strategies

Use Your Off Season - How To Get Ready For The Shopping Season

Home > Retail > Nilesh Shah > Marketing your Retail Store on a restricted Budget > Google +

Free PDF Download
How to Speed Up Your Business with Retail Management Software - By Nilesh Shah

About the Author: Nilesh Shah

RSS for Nilesh's articles - Visit Nilesh's website
Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems that shoulders the responsibility of an entrepreneur. With such system, he is helping Retailers and Restauranteurs in focusing more on business expansion than of day-to-day complex operations. Click here to visit FusionRetail Blog. Catch me on Facebook. Follow me on Twitter

Click here to visit Nilesh's website.

More from Nilesh Shah
What is CRM
Understanding Barcode and RFID
Store Operations
Why an Integrated Financial Accounts
Improving customer service at the Cashier Line in your store

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Edward R. Kundahl
@ideaman55
Visit website

Marketing your Retail Store on a restricted Budget

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: