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PoP (Point of Purchase) Visual Merchandising

Written by: Nilesh Shah

Article Overview: Visual Merchandising is often known as PoP or Point of Purchase, is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally enhances the selling process.

PoP (Point of Purchase) Visual Merchandising

To make it more pleasing to your Customers follow below steps

* Utilize signs throughout the retail outlet
* Place whole goods at eye level
* Place accessories below the whole goods
* Have an attractive entrance to your retail
* Design your counters and displays so that customers can move through your retail according to where you want them to go
* Have the staple merchandise in the rear of the retail
* Have add-on sale items with most of your displays
* Display impulse items throughout the retail
* Display a season ahead to invite customers to return
* Use music, smell and display to invite customers to continue shopping
* Have related items facing each other
* Use color in your retail

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Article Tags: attractive entrance, eye level, impulse, retail design, retail display, retail outlet, shopping, signs, use music



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