Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









PoP (Point of Purchase) Visual Merchandising

Written by: Nilesh Shah

Article Overview: Visual Merchandising is often known as PoP or Point of Purchase, is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally enhances the selling process.

Free Download - How to Speed Up Your Business with Retail Management Software By Nilesh Shah
Name: Email:

PoP (Point of Purchase) Visual Merchandising

To make it more pleasing to your Customers follow below steps

* Utilize signs throughout the retail outlet
* Place whole goods at eye level
* Place accessories below the whole goods
* Have an attractive entrance to your retail
* Design your counters and displays so that customers can move through your retail according to where you want them to go
* Have the staple merchandise in the rear of the retail
* Have add-on sale items with most of your displays
* Display impulse items throughout the retail
* Display a season ahead to invite customers to return
* Use music, smell and display to invite customers to continue shopping
* Have related items facing each other
* Use color in your retail

Related Articles
  8 Ps of Hardcodre Selling
  Store Operations
  Retail Store Operations
  Lesson #5: Do Not Lose the Core Essence of Your Product
  Power of Visual Thinking in your Visual Workplace

Home > Retail > Nilesh Shah > PoP Point of Purchase Visual Merchandising
Article Tags: attractive entrance, eye level, impulse, retail design, retail display, retail outlet, shopping, signs, use music

About the Author: Nilesh Shah
RSS for Nilesh's articles - Visit Nilesh's website

Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems that shoulders the responsibility of an entrepreneur. With such system, he is helping Retailers and Restauranteurs in focusing more on business expansion than of day-to-day complex operations. Click here to visit FusionRetail Blog. Catch me on Facebook. Follow me on Twitter


Click here to visit Nilesh's website
Dashed Line

More from Nilesh Shah
Managing and marketing your store online in internet age
Types of Shoplifters
10 Checklist for Restaurants to make your guests feel important
USP Unique Selling Proposition
Customer Loyalty Program Frequent Shopper Program


Related Forum Posts
Re: What inspires you? Re: What inspires you? - Put a Visual Board of your dream and look at it for 10 days. And see the fun. Another inspiration thing is to have "Constant Positive Affirmations". This really shifts energy towards your goal. Say it in the morning and before bed. Robert
Re: What I Enjoyed Reading This Week - July 29 Re: What I Enjoyed Reading This Week - July 29 - Nice selection - especially as I was able to go through the three that interested me in a 10 minute-dead-slot before dinner time! Persistence = constantly improving and inventing, not banging the same head against the same brick wall! Visual.ly looks really interesting. I'll definitely check it out. I guess you directed us to the seat belt promo for the stunning direction. I have to say, I always wear a seatbelt - except in the back of taxis...
Re: New Homepage Layout! Re: New Homepage Layout! - Thanks for the feedback GT - I'm glad you enjoy the new layout! Point taken on the Forums Hot Topics - we'll see how it develops. Right now it shows topics that have over 1,000 views on them and it's sorted by the most recent at the top.
Re: 10 More Ways To Get Business From Twitter Re: 10 More Ways To Get Business From Twitter - Point taken GT - Next week I'll post a couple examples of how I've used Twitter in the past week that has had an impact on my business (and anybody can copy). Stay tuned!
Re: How can you help dreamers or those with no patience? Re: How can you help dreamers or those with no patience? - Ask them how much they anticipate earning and then get them to justify how they're going to get there. New entrepreneurs and some "Old" entrepreneurs will lack the vision of how to get from point A to Point B. Having them actually put some thought into the process will either get them to rethink and come up with a plan or will send them running if there's no solid business model.


Recommended Article for You close

  8 Ps of Hardcodre Selling

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Executive Blind Spots

Severance and Separation Agreements

Qualities of Leadership Part 1

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.