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Retail Store Operations

Written by: Nilesh Shah

Article Overview: Tracking Store Traffic can help Boost your Retail Sales by 20% or more

Retail Store Operations

Basic Retailing Business Issues
If your aim is to be successful over the long run, it must satisfy the needs and desires of its present and potential Customers, these guidelines will ensure you to do the same.

Minimise Shop Theft
Shoplifters come in all shapes, sizes, age and sex and vary in ethnic background, education, and economic status. To combat these losses, retailers will have to take sometimes-extreme measures to control this menace called - shoplifting. Educate your sales people, put mirrors at various corners and put sign board, that this store is equiped with cameras.

Store Checklist
To succeed in retail you must have energy and flexibility combined with the ability to think on your toe and respond decisively to any issues that may arise. These guidelines will help you to understand your store in detail.

a) The Knockout Punch
How you interact with the customer is just as important a factor in brand building as any other.

b) Managing Your Store’s Grapevine
Have you ever walked into a store and felt uneasy? Tense? You look around and get a feeling that no one really works together? Here are some tips to handle such situations.

POP - Enticing Shoppers to Stop… Look… Buy
Point-Of-Purchase Merchandising (POP) lacks the glamour and sex appeal of traditional mass-media communication, such as television and radio. But if we realize that in many product categories, more than two-thirds of the purchase decisions actually are made at the point of purchase, we soon realize the significance of this very important marketing tool.

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Article Tags: business issues, desires, economic status, ethnic background, extreme measures, glamour, grapevine, knockout punch, marketing tool, mass media communication, minimise, point of purchase, product categories, purchase decisions, retailing business, sex appeal, shapes sizes, shoplifting, tense, traditional mass media



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