They all buy. Only some return time and again
They all buy. Only some return time and again
Retailers normally run special events or offer discounts to attract new customers. But they forget that they are seasonal. They will immediately switch to the stores those are offering similar or more lucrative offers and events. Whereas, the repeat customers will buy the entire range of merchandise you offer and, thus, helps you in achieving your goals.
Here are a few suggestions to maintain good relation with regular Customers:
1. Create a detailed database of your Customers and make use of them to wish them on birthdays and anniversaries or sending them festive cards.
2. Arrange special promotions or events for them like discount or extended shopping hours.
3. Make use of some good frequent shopper program or loyalty program and privilege them in form of different transcripts.
4. Communicate with them on regular intervals for exchanging ideas. Customers are often impressed when they receive “friendship” instead of “sales pitch”.
5. Do not reward new customers for the sake of existing repeat customers. Run schemes, promotions and offers in such a fashion that it gives benefits to both new and existing customers and tempt new customers to become a repeat customer.
They all buy Only some return time and again - To learn more about this author, visit Nilesh Shah's Website.
Like this article? Share it with your friends
Too many retailers focus on new Customers and, thus, pay zero attention to repeat customers. How often you pamper your repeat customer with birthday or anniversary greeting or send them emails and sms on festive seasons? Have you ever differentiate between a regular customer and countless flying purchasers.
Retailers normally run special events or offer discounts to attract new customers. But they forget that they are seasonal. They will immediately switch to the stores those are offering similar or more lucrative offers and events. Whereas, the repeat customers will buy the entire range of merchandise you offer and, thus, helps you in achieving your goals.
Here are a few suggestions to maintain good relation with regular Customers:
1. Create a detailed database of your Customers and make use of them to wish them on birthdays and anniversaries or sending them festive cards.
2. Arrange special promotions or events for them like discount or extended shopping hours.
3. Make use of some good frequent shopper program or loyalty program and privilege them in form of different transcripts.
4. Communicate with them on regular intervals for exchanging ideas. Customers are often impressed when they receive “friendship” instead of “sales pitch”.
5. Do not reward new customers for the sake of existing repeat customers. Run schemes, promotions and offers in such a fashion that it gives benefits to both new and existing customers and tempt new customers to become a repeat customer.
They all buy Only some return time and again - To learn more about this author, visit Nilesh Shah's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Nilesh's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Networking To Get Results 100 Success Tips One Size Success Networking Difference In A Decade Increase Sales |
|
 | ||
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||