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USP - Unique Selling Proposition

USP - Unique Selling Proposition
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By following these simple steps you can easily find out what is your (your store’s) USP ?

1. Ask Yourself - You need to find out what you offer to your customers which is different from what your competitors offer. You can also consider your layout including furniture & fixture, interior and exterior decor, product range, services you offer. This is what completely makes you different and why people buy from you.

2. Ask your Customers - Why they are here? They may be here because your store is close to their house, or you are located in a market complex or you actually provide good customer service and support when they need it. Believe me, this is the real practical input that people often overlook.

3. Ask your Team - staff - Ask them what makes them work here. It’s only the pay or the relationship you share with them. Ask them what makes them feel good here. What are your positives and negatives including products and services you offer.

Once you have the complete list, make a summary of top 5 or 10 answers. Now you have something in common and something uncommon. This is what is your USP and what exactly you are looking at.

This USP makes you stay ahead of the competition, makes you the leader. You can also use some phrase or sentence to make a punch line for your store, business or organization. This punch line will help bring down the customer to your door step and ultimately increase your brand value.





USP Unique Selling Proposition - To learn more about this author, visit Nilesh Shah's Website.

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Dave Kurlan
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

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Nilesh Shah
(Visit Nilesh's Website)
Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 300 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems that shoulders the responsibility of an entrepreneur. With such system, he is helping Retailers and Restauranteurs in focusing more on business expansion than of day-to-day complex operations. Click here to visit FusionRetail Blog. Catch me on Facebook. Follow me on Twitter


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