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USP - Unique Selling Proposition
Written by: Nilesh ShahArticle Overview: The term USP or Unique Selling Proposition is frequently used now a days. This is something which helps you stay ahead in the competitive world, something that makes you different from your competitors, be it a product or a service or both.
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USP - Unique Selling Proposition
By following these simple steps you can easily find out what is your (your store’s) USP ?
1. Ask Yourself - You need to find out what you offer to your customers which is different from what your competitors offer. You can also consider your layout including furniture & fixture, interior and exterior decor, product range, services you offer. This is what completely makes you different and why people buy from you.
2. Ask your Customers - Why they are here? They may be here because your store is close to their house, or you are located in a market complex or you actually provide good customer service and support when they need it. Believe me, this is the real practical input that people often overlook.
3. Ask your Team - staff - Ask them what makes them work here. It’s only the pay or the relationship you share with them. Ask them what makes them feel good here. What are your positives and negatives including products and services you offer.
Once you have the complete list, make a summary of top 5 or 10 answers. Now you have something in common and something uncommon. This is what is your USP and what exactly you are looking at.
This USP makes you stay ahead of the competition, makes you the leader. You can also use some phrase or sentence to make a punch line for your store, business or organization. This punch line will help bring down the customer to your door step and ultimately increase your brand value.
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Article Tags: complete list, exterior decor, furniture fixture, good customer service, phrase, punch line, relationship, simple steps, store business, team staff, usp, what your competitors
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Related Forum Posts
Re: This is Marketing Warfare!
- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
Re: Readers, Money or SEO? Which comes first?
- [quote="WebBizIdeas.com":35az7o03]Hi Chris,
Do you have any great PR strategies to share? [/quote:35az7o03]
Be different. Its hard to promote anything that doesn't have strong Unique Selling Points. Read 'Purple Cow' by Seth Godin for inspiration and why good PR and promotion starts with a great product.
As a publisher, our content is a significant part of our product lineup.
Following that you need to reach out and network with influencers.
I've managed to get mainstream press coverage a few times in the past, but I'm certainly not an expert on this though and I'm always learning.
Re: Kevin's Case Study #10 - When to become an entrepreneur?
- When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Blog pinging
- Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines
- Fast Company is pretty good if you're into technology although it can be very on the edge.
Entrepreneur has become one giant advertisement and I cancelled my subscription.
Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
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