Nilesh Shah Articles

Why Customer Relationship Management (CRM)? - Click To Read Article
To recognize the value of customer loyalty, retailers are now re-building personal relationships with their customers. Customer has become more straight forward, intelligent and knows what he wants. CRM will help you understand your customers better and provide them with what they want.

Why an Integrated Financial Accounts? - Click To Read Article
I've often heard that retailers want different system for inventory control and financial accounts. They always says that it confuses our accountants and pos operators. Secondly, people who are not designated to view such data can access because it is integrated.

What is POS or Retail management software and why it is required? - Click To Read Article
“The term speaks for itself”. POS or Point-of-Sale software is used at location where goods are sold to customers. All sales transaction are made through the software and stored in computer. You provide information like item description, selling price, quantity sold, amount of discount given, tax collected and a few more. As the computer records everything, it automates all kind of tasks for you. For example, it gives you a few reports on key tips such as sales for the day, day end report, tax registers, stock statement and more for any specified period. This is just and example of POS software but there’s lot more to it.

Which Retail Automation & POS Software Works For You? - Click To Read Article
Retail automation software is Nervous-System of Retail Business. It provides the following benefits such as * Inventory Control * Purchase * Bar-coding * Sales (POS) * Purchase & Sales Returns * Repackaging and Warehousing etc. * Stock Transfer * Financial Accounting * Physical Stock Verification and Adjustment * Customer Relationship Management (CRM) * Management Information System * Chain Store Management

What is CRM? - Click To Read Article
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customer’s needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success.

Weekly Inventory Management System to Cut Food Cost & Reduce Theft - Click To Read Article
Whether you run a take-away counter or a fine-dine restaurant, the amount of money you make depends to a sizable degree on how well you manage your food inventory. Food cost is often a restaurant’s largest single expense in the overall cost of running a restaurant.

What Is Data Mining ? - Click To Read Article
Data Mining is the art of exploring new, useful, and profitable relationships in data.

What is Basket Analysis ? - Click To Read Article
Basket Analysis is a modelling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items.

USP - Unique Selling Proposition - Click To Read Article
The term USP or Unique Selling Proposition is frequently used now a days. This is something which helps you stay ahead in the competitive world, something that makes you different from your competitors, be it a product or a service or both.

Understanding Barcode and RFID - Click To Read Article
Barcode: A barcode is a computer readable representation of information. Initially, barcodes stored data in the widths and spacing of printed parallel lines, but today they also come in patterns of dots, concentric circles, and text codes. Barcodes can be read by optical scanners called barcode readers or scanner. Barcodes are widely used to implement automatic data capture systems that improve the speed and accuracy of computer data entry RFID: RFID is an abbreviated form of Radio Frequency IDentification, a technology similar in theory to bar code identification.

Types of Shoplifters - Click To Read Article
Retail operations offer many challenges for dedicated managers and owners who work hard & are committed. But the most difficult part of his/her role is the loss prevention function. Many retail owners and managers are not equipped or trained to deal adequately with developing an effective loss prevention program, or in preventing external and internal losses in the complex Retail settings.

Total Cost of Ownership (TCO) - Click To Read Article
Total Cost of Ownership or TCO is referred to as a concept by which all costs associated with a capital purchase over a given time period are accounted for in the value assessment.

Turn the browsers into buyers… - Click To Read Article
Turn your browsers into buyers, add signs to your products !

They all buy. Only some return time and again - Click To Read Article
80% of Sale come from 20% of Customers… Whether you call it a Fuzzy Logic or Vilfredo Pareto’s rule based on real-time statistical data. But, this is TRUE !!!

The Retailer and the Community - Click To Read Article
As the retail industry is booming, more and more people are coming in with one or the other range of products and services to earn more than what they are currently. Here are a few tips that may help you in establishing yourself as a brand in the competitive market.

Store Operations - Click To Read Article
A survey says that "Tracking Store Traffic can help Boost your Retail Sales by 20% or more"

Store Layout - Click To Read Article
A Customer’s buying decisions primarily depends on Store’s Layout or Ambience and how well the products are placed. Other aspects like price, brand, etc. comes at a second stage. Maximum of the time, store itself serves as a products. The design of the store is traditionally made in an ambience that attracts targeted customers.

Retail Store Operations - Click To Read Article
Tracking Store Traffic can help Boost your Retail Sales by 20% or more

Retailing is Detailing – All about the Customer Loyalty Program - Click To Read Article
It is very common to receive an update request from the customer like “we have created a database of 500 customers and we want to introduce a loyalty program for them” The most common reply to this request is “Yes we have a CRM module and this is the update charges” Although the question is answered but it leaves many questions unanswered.

PoP (Point of Purchase) Visual Merchandising - Click To Read Article
Visual Merchandising is often known as PoP or Point of Purchase, is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally enhances the selling process.

Managing and marketing your store, on-line, in internet age - Click To Read Article
Most of my customer asks me for easy and fastest way of managing the process of marketing their products on web or through their web-store. They find it as challenging as managing a retail store. To some it is like managing two stores. On-line and off-line. First of all, let us understand that a web-site or a web-store is a visual medium to connect your audience (customers). It gives an overall impression of your retail business. Your web must look clean, tidy, professionally designed and updated. In addition to that, it must be straight forward and clearly communicate the message to the visitors.

Know the difference between buyers and decision makers - Click To Read Article
We often tend to focus more on the person who is probably showing interest in products or services you display or demonstrate and neglect the one who accompanies them.

Inventory Management - Automated Systems - Click To Read Article
Inventory Investment is not a game, it is a Business Investment. Even excellent shops (without problems) have an opportunity to become more excellent.

Is your Inventory Planned ? - Click To Read Article
While planning the merchandise mix, a retail organization has to start with a clear definition of its merchandise hierarchy. The merchandise hierarchy is a disciplined way of grouping the merchandise mix at different levels, starting from a high-level grouping to the lowest level of the stock-keeping unit (SKU). The grouping may at times have even more than four-five levels such as Color, Size and Design.

Improving customer service at the Cashier Line in your store? - Click To Read Article
When giving change to retail customers, do NOT, as most cashiers do, hand them the receipt, coins, and bills all at once.

How to Shape Up the Inventory when you have 5000+ SKU’s - Click To Read Article
The goal: NO EXCESS INVENTORY These days, independent retailers cannot afford one piece of excess inventory. Storage costs, insurance, pilferage, damage, depreciation, taxes and interest on loans add up to 30 percent annually to the cost of the goods you carry. Because those costs continue to rise, tight inventory control is still one of the best investments you can make - especially during the buying season.

How to increase profitability of your restaurant with a Restaurant Management Software - Click To Read Article
Which aspect of your restaurant appeals to a customer most? I assume you are thinking food quality and service. Read full article to know it's more than what you're thinking.

How to control Shoplifting ? (Remedies to Shoplifting) - Click To Read Article
Not all of the following practical suggestion will apply to your retail business as the level of shop theft committed against your premises will depend on a range of factors. These include: 1. The type of goods you sell 2. The location 3. The layout of your shop and the style and location of your displays 4. The local crime rate 5. The hours you trade 6. The number of staffs you employ and their experience You need to consider all of your circumstances and then choose the preventive measures, which suits you the best. Remember - all retailers are at risk. Never think that your type of business isn’t.

GMROI – GMROF – GMROL : How To Make More With Less - Click To Read Article
You don’t necessarily have to increase your sales to improve your profits. What matters is how much each inventory rupee produces.

Happy Barcode Invention Day - Click To Read Article
Let's celebrate the birthday of barcode that is on almost everything. To celebrate google has changed it's home page to feature the barcode on October, 7th.

Does your system tells how much you should buy? - Click To Read Article
Retailing is a delicate balance between merchandise and cash. It’s a high stakes balancing act: commit money early to large quantities of merchandise, and possibly end up with too much; or, commit less up front, saving cash for later, and take the risk of not being able to get the goods when you need them.

Does your guests buy what you want them to ? - Click To Read Article
Does it matter whether your guests orders a vegetable soup or a dessert. Your primary focus is rather giving your guest an experience, a service that brings him back and again. However, using some marvelous tactics some smart restauranteurs know exactly what they want their Guests to order. By following such practices, you can run a more profitable restaurant and also deliver a great meal and unforgettable experience to your guests.

Customer Loyalty Program - Frequent Shopper Program - Click To Read Article
A loyalty program should be a logical and reasonable extention of your business, rather than a random attachment any service provider could offer. Most likely, all such programs offers out-of-the-box points and rewards schemes. They are very easy to develop and deploy; but in a longer run they may be expensive, unyielding and worst at reaching the goals. Stand-alone CRM programs often narrows down your scope of expansion and minimizes lifetime customer value. But what kind of programs will all these enthusiatic retailers bring to market?

Basic steps to normalize recipes - Click To Read Article
Recipe Normalization is used to bring down food cost and standardizing the recipes.

8 Ps of Hardcodre Selling - Click To Read Article
Following the 8 P's of hardcore selling, you'll definitely boost your sales and build a great customer relationship

8 tips to increase bill value for every customer - Click To Read Article
How many of these 8 tips are you applying to increase sales of your retail business? These also help you in building better customer relationship increasing lifetime sales value in addition to the current bill.

Alpha – Beta – Theta of Food Costing - Click To Read Article
Success by experience is Temporary, Success by system is Permanent. Funny!!! But True :)

10 mistakes retailer make while choosing Retail management software - Click To Read Article
Choosing a retail management system is no time for experimentation. Don't make these mistakes when you buy Retail management software.

10 reasons why you need an Expert’s Advice - Click To Read Article
As the retail industry is growing, more and more people are coming in. It is sad to say, but a very few survives. Most of them change their course of business or shuts down. It is found in a survey that one of the top 5 reasons why a retail shuts down is poor domain knowledge.

10 tips to choose right Retail management software. - Click To Read Article
Unlike most retailers, you may be confused with choices and alternatives available for retail management software. Further, the boom in the retail industry is attracting many spurious vendors to become retail management software companies. With just 1 or 2 installations in hand, they become retail consultants. Their motive is to make quick money. Beware of them! Please ensure that when you choose retail management software, you do it with an extra care and taking future developments into consideration. Here are a few criteria to evaluate a Retail management software / company.

5 reasons to automate your Retail - Click To Read Article
Most often I heard retailer saying following: 1. Why do I need retail management software? 2. What are the reasons to automate my Retail? 3. I am running a successful retail without any IT system. I do not want to debate or argue, but yes I would like to say something on this.

10 Quick Ways to Turn your Supply Chain into a Competitive Advantage - Click To Read Article
The three golden words in a Supply Chain are Talk (establish world class vendor management) Do (optimize internal processes) Deliver (exceed customer expectations)

5 C's of Marketing - Click To Read Article
Victory and Defeat in war depends 90% on the morale of the Army


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