How Independent Retailers Can Survive In The 21st Century
How Independent Retailers Can Survive In The 21st Century
Independent retailers that do not have a comprehensive point of sale/inventory control system now should carefully consider the tremendous benefits of implementing one. Allowing the POS system to keep track of all aspects of inventory, customer data, employee data, and merchandise vendor information, guarantees improved profitability. Most importantly, a POS system would allow the store owner to increase and expand personalized service and focus on customers’ needs. There are a myriad of retail systems on the market. The true challenge ultimately becomes finding an established technology partner with the expertise and commitment to provide ongoing support.
Achieving business benefits from a POS system, and getting the most return on investment from the system itself requires an innovative technologically-advanced partner. Independent retailers who find that synergistic relationship will succeed where others will experience frustration and fail. The right partner can bring many advantages; mainly keeping the retailer operating at peak efficiency, and maintaining that cutting edge technology in order to stay competitive. A great partner will provide network consulting, thorough employee training, proper implementation, and on-going support. A fast response time on all technical issues is vital. After all, what purpose will the POS serve if it is not functioning accordingly? There are hundreds of technology companies vying for retailer’s business. Choosing the right partner is essential.
How Independent Retailers Can Survive In The 21st Century - To learn more about this author, visit Laura Gonzalez's Website.
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In the 21st century, independent retailers face serious challenges that determine their survival. The five biggest dangers threatening small to medium businesses are: inventory management, shrinkage, employee training and retention, the growth of the multi-channel shopper, and accurate marketing research to identify consumer behavior. As a result, recent studies report over 175,000 US businesses have filed bankruptcy since 2000 (Fortune 500, 2004). Survival by using the latest technology in the Wal-Mart era is critical in order to remain viable and successful.
Independent retailers that do not have a comprehensive point of sale/inventory control system now should carefully consider the tremendous benefits of implementing one. Allowing the POS system to keep track of all aspects of inventory, customer data, employee data, and merchandise vendor information, guarantees improved profitability. Most importantly, a POS system would allow the store owner to increase and expand personalized service and focus on customers’ needs. There are a myriad of retail systems on the market. The true challenge ultimately becomes finding an established technology partner with the expertise and commitment to provide ongoing support.
Achieving business benefits from a POS system, and getting the most return on investment from the system itself requires an innovative technologically-advanced partner. Independent retailers who find that synergistic relationship will succeed where others will experience frustration and fail. The right partner can bring many advantages; mainly keeping the retailer operating at peak efficiency, and maintaining that cutting edge technology in order to stay competitive. A great partner will provide network consulting, thorough employee training, proper implementation, and on-going support. A fast response time on all technical issues is vital. After all, what purpose will the POS serve if it is not functioning accordingly? There are hundreds of technology companies vying for retailer’s business. Choosing the right partner is essential.
How Independent Retailers Can Survive In The 21st Century - To learn more about this author, visit Laura Gonzalez's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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