Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Into the Mind of a Shoplifter

Written by: Fred Tarasoff

Article Overview: To better understand shoplifting and to minimize theft we not only worked with law enforcement agencies, the security industry and retail organizations but we also interviewed approximately 300 shoplifters to better learn the some of the tricks of their trade.

Free Download - Into the Mind of a Shoplifter By Fred Tarasoff
Name: Email:

Into the Mind of a Shoplifter

To better understand shoplifting and to minimize theft in general, we closely worked with various law enforcement agencies, the security industry and various retail organizations. We also interviewed almost 300 shoplifters in order to get a very different perspective into shoplifting. Our intention was to understand a thief’s way of thinking and to learn more about the “tricks of their trade”. We then compiled this information and developed a highly effective shoplift prevention training program. What is truly interesting is that the interviewed shoplifters were very open and provided us with an incredible amount of valuable information that all other resources were unable to provide.

A common theme within shoplifting circles is generally they do not take any unnecessary chances. Today’s shoplifter will do everything in their power to reduce the risk of getting caught and possibly prosecuted. Therefore the majority of shoplifters with the exception of the impulsive thief tend to target the easy mark and often will continue to repeatedly steal from the same establishment sometimes for several years. Many of the thieves we interviewed claim that stealing from an easy target was virtually effortless, and usually the retailer did not even have a clue of what was occurring under their nose. When we asked the question “What is considered a tough target that would discourage them from stealing within the establishment”? To my surprise only 40% of those interviewed stated that anti theft devices were the greatest deterrent. A full 60% viewed security systems as something relatively easy to outsmart and often gave retailers a false sense of security, which again often gave the thief a distinct advantage. One seasoned shoplifter said, “Its great for me when a retailer puts all his trust into a security system, because usually no one is paying attention and once I learn how to beat the system, which is pretty easy with a wide range of information on the internet, I basically have an open invitation to steal as much as I want”.
It is important to realize that for the impulsive shoplifter, security systems are a good deterrent but are not nearly as effective with the compulsive as well as the professional shoplifter.

From our interviews we essentially discovered that the most effective method of reducing shoplifting, whether you have a security system or not is your staff. Building awareness within your entire staff, through continuous education on shoplift prevention as well as other retail loss training is one of the most cost effective methods of dealing with a growing problem. Although a security system can cost you tens of thousand of dollars, you already pay for the services of your employees. It is simply a matter of properly training them. The key is making loss prevention a topic of discussion and maintaining a good ongoing training program for both management and staff.

Most shoplifters claim that they can instantly tell if a retail outlet has a well trained and alert staff when they first survey a premises and if the staff is alert usually they move onto an easier target. Some shoplifters also claim that they target stores when part time staff are on duty because most part timers are not as well trained and may feel uncomfortable dealing with a shoplifting incident.

Related Articles
  Violence in Shoplifting
  TOO MUCH INFORMATION
  Grocery industry at high risk of theft
  Retail Loss Growing Problem
  In Business to Sell Shoplifted Items

Home > Retail > Fred Tarasoff > Into the Mind of a Shoplifter
Article Tags: different perspective, distinct advantage, easy target, false sense of security, invitatio, law enforcement agencies, paying attention, prevention training, retail organizations, security industry, security system, security systems, sense of security, shoplifter, shoplifters, shoplifting, thief, tough target, unnecessary chances, way of thinking

About the Author: Fred Tarasoff
RSS for Fred's articles - Visit Fred's website

FJ Tarasoff is considered a leading authority in retail loss prevention and has been featured in numerous newspapers and magazines including Globe and Mail, Small Business Report, Grocer and Hardware Mag. etc. He has more than twenty five years experience in retail and understands the cost of retail theft. In 1989 a record store he owned went under in a large part due to shoplifting. A few years later he was physically attacked by a shoplifter while managing a health food store. These two events inspired him to research and develop various training programs to better prevent, detect and deter both internal as well as external theft. For the last decade Tarasoff worked closely with law enforcement, security companies, trade associations as well more than 250 shoplifters were interviewed in order to better understand theft and how to best reduce theft.

Click here to visit Fred's website
Dashed Line

More from Fred Tarasoff
Calculate the Cost of Shoplifting and Employee Theft
Violence in Shoplifting
Retail Loss Growing Problem
Into the Mind of a Shoplifter
To Catch a Thief


Related Forum Posts
Re: New McDonalds McCafe concept... Re: New McDonalds McCafe concept... - When it comes to Japanese service and quality control, I tend to take it for granted... until I return to Britain! Mind you, when it comes to cafes... You can't beat a good old British tea shop!
Big Button! Big Button! - Hey Evan, there's a big button bottom right! Mind you, it's always interesting when people miss what might seem obvious to others - how many others might be in the same boat? So it's always great value to consider all feedback! Personally, I liked the button, yet perhaps it could be a bit brighter maybe...
Re: Books for the Entrepreneur Re: Books for the Entrepreneur - I like "A Whole New Mind" by Daniel Pink, and "Predictably Irrational: The Hidden Forces that Shape our Decisions" by Dan Ariely.
Re: Company services Re: Company services - [quote="bmueller47":2rl7ve6q]Hi there, Just for curiosity, can anyone share, what was there longest wait on the phone. As for me, it took me near enough an whole hour. Mind you, I had it on the speakerphone and it was not a timed call, ie it was free. I was doing something else during that time. Regards Beat[/quote:2rl7ve6q] Hi Beat, I was recently put on hold and had to wait 40 minutes before I got through to a live person to take my tennis court booking (and by then, most of the good time slots were already taken). For a $194/Winter Season Membership, I expect a little better service than that.
Treasure Hunt: Inside the Mind of the New Consumer Treasure Hunt: Inside the Mind of the New Consumer - Treasure Hunt: Inside the Mind of the New Consumer Michael J. Silverstein 2006 From the inside jacket: "Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. SHe'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts - it's the one closest to her parking spot." Okay, ladies here at evancarmichael.com? Do you follow this generalization? I myself go to bookstores, and nowhere else. Being self-employed in a home office, I don't need to buy new clothes, but I confess I did buy a new pair of bike shoes recently... The Introduction states: "This book tells the story of how middle-class consumers around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterizes the middle. These consumers, mostly women, are better educated, have more disposable income, and are buying with more sophistication than ever." Table of Contents 1. The Bifurcating Market 2. The New Middle-ClassConsumer 3. Cheap is Good 4. Spanning the Poles 5. All Treasure, All the Time 6. When the Calculus Shifts 7. In A Pickle 8. Nickels and Dimes 9. Left in the Dust 10. Taking Action


Recommended Article for You close

  Violence in Shoplifting

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Substance Abusing Employee

Why Small Businesses Don't Survive

What Makes an Extraordinary Business Consultant?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.