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Guest post by: Richard Gordon

13 Important Training Issues For Retailers - Click To Read Article
Have you ever been a customer somewhere and had someone take care of you with such care and interest that you just assumed they were the owner? Isn't this the kind of person you really want taking care of your customers? You also want someone who actually cares for your customers and who will take ownership of a problem and make it their goal to take care of that customer as your personal representative. It's all about having people who want to deliver a memorable experience, as opposed to having people who are indifferent to customers and just want to put their time in.

Customers And Loyalty Come With Devoted and Enthusiastic Retailing--Part I - Click To Read Article
Traditionally as specialty retailers, we have gone out and bought the merchandise we liked and felt was appropriate for our business. Those of us who had a good eye or had some ability at marketing were able to move our store’s product assortments reasonably well. But things are changing. Increased competition and technology are forcing change. Retailing from here on out is going to require turning a good part of this strategy upside down. Again, in the past we all started with products and categories we wanted to carry, and then worked to build a customer base for that merchandise. But today those retailers who are doing the best jobs of sales and profit margins are learning to adjust to the rapidly changing retail world by taking advantage of more technology and information.

Customers And Loyalty Come With Devoted and Enthusiastic Retailing-Part II - Click To Read Article
Are you going through the motions as you show up at your store each morning. Devotion and enthusiastic retailing involves you the owner and your own enthusiastic devotion to your business and what you want to do that is truly special and unique with your business. Your enthusiasm should be helping you create a business with a soul. If your business has a soul, it affects your entire purpose for existing and your mission as well. A business with a soul effects the kinds of employees, customers and the relationships you want with each. This means developing a mission statement that is filled with more than meaningless but impressive sounding statements. Historically, meaningless mission statements have been a joke and most of them never see the light of day, much less being read.





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