Drive Complementary Purchases With Freebies
Marketing experts are always looking for new ways to push sales. However, some of the best methods have already been created, such as sample products and other freebies. Freebies are used for various reasons, but one major reason is to drive complementary purchases.
It is not hard to effectively use this method. By giving a product away, or at a discounted value, that requires another item to work, consumers buy the other item to complement their free item. Razors are a great example of this. Many companies sell razors at discounted values and also hand out great coupons to reduce the price of razors even further. However, eventually the consumer will need to buy replacement blades for their razor, which are usually marked up in price to offset the inexpensive value of the razor. Therefore, consumers get a good deal in the beginning of the process, but companies see a return on their investment with replacement blade sales.
Another way to use freebies is by giving them away without forcing customers to purchase other items to use the free items. Small things like stickers, buttons, LED lights and even t-shirts are great to give to customers. The small gift still compels consumers to reciprocate in some manner, usually buy purchasing a small item or signing up for more information about a service or offer.
Additionally, by giving away items, business owners build a loyal customer base. Consumers know that there are plenty of companies that do not care about the customer's well-being, so when they find a company that does care about their well-being, they are more inclined to trust and do business with that company. Even simple gestures from customers like word of mouth marketing can greatly help business owners, especially since people value their friends' opinions.
Try utilizing freebies in your business to drive complementary purchases. You may be surprised at your results. Make sure to create conversation with multiple customers, asking them what they think about your company and marketing methods. Many customers know a bit about marketing and are honest about their opinions.