Tweet

Drive Complementary Purchases With Freebies

Guest post by: John Clark

Article Overview: Marketing experts are always looking for new ways to push sales. However, some of the best methods have already been created, such as sample products and other freebies. Freebies are used for various reasons, but one major reason is to drive complementary purchases.

Drive Complementary Purchases With Freebies

Marketing experts are always looking for new ways to push sales. However, some of the best methods have already been created, such as sample products and other freebies. Freebies are used for various reasons, but one major reason is to drive complementary purchases. It is not hard to effectively use this method. By giving a product away, or at a discounted value, that requires another item to work, consumers buy the other item to complement their free item. Razors are a great example of this. Many companies sell razors at discounted values and also hand out great coupons to reduce the price of razors even further. However, eventually the consumer will need to buy replacement blades for their razor, which are usually marked up in price to offset the inexpensive value of the razor. Therefore, consumers get a good deal in the beginning of the process, but companies see a return on their investment with replacement blade sales.

Another way to use freebies is by giving them away without forcing customers to purchase other items to use the free items. Small things like stickers, buttons, LED lights and even t-shirts are great to give to customers. The small gift still compels consumers to reciprocate in some manner, usually buy purchasing a small item or signing up for more information about a service or offer.

Additionally, by giving away items, business owners build a loyal customer base. Consumers know that there are plenty of companies that do not care about the customer's well-being, so when they find a company that does care about their well-being, they are more inclined to trust and do business with that company. Even simple gestures from customers like word of mouth marketing can greatly help business owners, especially since people value their friends' opinions.

Try utilizing freebies in your business to drive complementary purchases. You may be surprised at your results. Make sure to create conversation with multiple customers, asking them what they think about your company and marketing methods. Many customers know a bit about marketing and are honest about their opinions.

Related Articles
  Using Freebies To Get Consumers Feedback
  Drive Complementary Purchases Using Freebie Marketing
  3 Steps to Find “Freebies” to Add to Your E-book
  Building A Social Media Presence With Freebies
  Be an affiliate marketing Rockstar
  How To Get Retail Consumers To Give Up Their Information With Freebies
  More on Upselling
  Alternative to Win/Lose Negotiation
  Using Retail Freebies For Digital Marketing Success
  Using Retail Freebies for Consumer Packaged Goods Marketing
  Using Freebies To Leverage Retail Brands
  Free is Not Good Enough
  Complementary Businesses
  Create Retail Sales With Freebie Marketing
  Tips For Freebie Marketing
  2011 Consumer Retail Trends
  Explore Easy Ways To Get Publicity
  Starting a New Business Five Essential Questions You Must Ask First
  Quick Tips to Attract New Clients to your Business
  Ideas To Take Your Online Home Business To New Heights

Article Tags: freebies freebies, marketing, new ways
Referred by: http://www.saveonquotes.com



Related Forum Posts
Walmart - Hi there, It is amazing to hear that news. I am in the UK. Some five years ago Walmart bought ASDA Superstores. We do most of our shopping there. So I have a little interest in Walmart. Eearlier this year I spend a few weeks in the US. I visited Walmart on several occasions. I was impressed, as they have one section for Massive Bulk Purchases. One needs a registration for that priviledge. Are other Markets doing the same? Is that a growing section? It is quite natural that there are competitors. Kindest Regards Beat "Unlock People's Potentials!"
Re: Facebook Fan Pages - [quote="brokemet":19vhhru2]What will always draw me to something valuable in Facebook Fan Pages is how they are giving information on a regular basis so that's what I could recommend. Generate more interesting contents on a regular basis and yes, giving freebies to those active followers could even motivate the others more. Good luck![/quote:19vhhru2] [quote="Anelly":19vhhru2]If you provide giveaways people will join your faceboock fan page becasue they love free stuff.[/quote:19vhhru2] Freebies sound like a key feature...thanks for that advice!
Re: Picking an external hard drive to backup my files - So I ended up buying a Maxtor OneTouch 4 Mini 250GB External Hard Drive from TigerDirect.ca for $97.99. While I wasn't able to get the pre-installed software to work on my computer for whatever reason... I was still able to transfer all 14 GB of my personal files via the old fashioned "copy" and "paste" method. Hopefully this won't compromise the safety of my stored data.
Re: Why Your Business' Website Is Not Making You Money - Hi Jackie, As GT has said, word of mouth has a place on the Internet but is usually more associated in a local sense. I have seen some fantastic websites that don’t get traffic and very poor sites that get lots of traffic but no sales. The trick is to find a niche or a product where there is a demand. Design a relevant website full of interesting and updated content. Drive as much traffic by whatever means that you can. If you can bring these three elements together then you are far more likely to make a success of your Internet business. regards, Mal.
Top Franchises For 2007 - Entrepreneur came out with a list of the top franchises for 2007. They are: 1. Subway 2. Dunkin' Donuts 3. Jackson Hewitt Tax Service 4. 7-Eleven Inc. 5. UPS Store, The/Mail Boxes Etc. 6. Domino's Pizza LLC 7. Jiffy Lube Int'l. Inc. 8. Sonic Drive In Restaurants 9. McDonald's 10. Papa John's Int'l. Inc. It still seems to be dominated by food companies (70% of the list!) Can non-food companies make it as a successful franchise?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Improve Your Time Management

Coaching Tip: Identify Your Core Values

10 Steps to Excelling at Franchise Sales

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.