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Free Sample Marketing On Facebook

Guest post by: John Clark

Article Overview: Free sample marketing is when you offer something for free, either in the hopes that the person who received the free item will buy something that goes with it later, or in the hopes that by giving a free sample, the person will buy the real thing. For example, if a company gives away free razors with replaceable blades to women ages 18-30 on Facebook, they hope that the women will like the razor enough that they will go out and buy replacement blades for the razor and continue to use it. So, even though the company lost money by giving away the razor for free, they've actually gained money in the long run, because they've now got a new customer who will continue to buy replacement razor blades from them for the foreseeable future.

Free Sample Marketing On Facebook

Free sample marketing is when you offer something for free, either in the hopes that the person who received the free item will buy something that goes with it later, or in the hopes that by giving a free sample, the person will buy the real thing. For example, if a company gives away free razors with replaceable blades to women ages 18-30 on Facebook, they hope that the women will like the razor enough that they will go out and buy replacement blades for the razor and continue to use it. So, even though the company lost money by giving away the razor for free, they've actually gained money in the long run, because they've now got a new customer who will continue to buy replacement razor blades from them for the foreseeable future. Facebook has more than 750 million active users. That's a lot of different people to market to with a lot of potential. Since Facebook users identify themselves by sex, age, location, relationship status, education status, and more, it's easy to identify potential markets and find out what people might be interested in purchasing. Businesses can use free sample marketing on Facebook in a variety of ways. One example is to give away diapers to women with children under the age of two. If these women buy the diapers and like them, then the brand has a new customer. Businesses can also use free sample marketing on Facebook to identify people at various stages of life. An advertisement for an online dating site might pop up on a Facebook user's profile if they're single. The online dating site might offer a month free, assuming that the Facebook user will start using the dating site, like it, and continue to subscribe.

Using free sample marketing on Facebook can be a great idea even if the only thing the business gets from the exchange is the user's email address. The email address can later be used to market other items for purchase to the user, often resulting in increased revenues and new customers for businesses.

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Article Tags: facebook, facebook free sample marketing, free sample, marketing
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