Tweet

Retail Brands Using Free Product Giveaways To Boost Fan Base

Guest post by: John Clark

Article Overview: In an attempt to boost fan base, many companies offer free product giveaways to their customers. While this method not only applies to retail companies, it is very effective for them. Many small business owners send samples of their product or small items to new customers or customers who answer some kind of call to action.

Retail Brands Using Free Product Giveaways To Boost Fan Base

In an attempt to boost fan base, many companies offer free product giveaways to their customers. While this method not only applies to retail companies, it is very effective for them. Many small business owners send samples of their product or small items to new customers or customers who answer some kind of call to action. Though the idea of free giveaways is not new, it still remains an effective way to boost a fan base and capture information. The reasons behind the concept are psychological.

Psychology

Reciprocation is a natural tendency in humans. If someone offers you a gift, you feel compelled to give a gift in return. This same idea applies to businesses. If a business owner gives away something of value, the customer may feel compelled to return the favor. However, they may not know how to return the favor unless the business owner creates a call to action.

A call to action and freebies

Many digital retail store owners have sign-up forms available for customers to receive weekly newsletters. Your customers may not want to purchase something from your store, but they may still feel compelled to reciprocate. Asking them to sign up for your newsletter is a great way to satisfy that compulsion. Best of all, newsletters are free, so the customer does not lose anything of value by signing up.

The situation is virtually win-win because the customer receives a free item and the business owner receives valuable information for potential leads. By communicating with customers via newsletters, business owners can establish and develop ongoing relationships with customers and clients, thus improving profits and the overall success of the owner's business.

Careful planning

However, if you attempt utilizing freebies in your small business' marketing strategy, you must first carefully plan. You can potentially lose money by giving away free items if you are not actively creating different ways customers can reciprocate your actions. Therefore, you may want to start out with inexpensive items -- something that won't jeopardize your business' funds. If you notice that your free giveaways are attracting new customers and cultivating relationships with existing customers, you should consider substituting the inexpensive items for something of more value.

Related Articles
  Product Giveaways For Retail Marketers
  Using Free Samples To Lift Retail Sales
  Lift Foot Traffic and Retail Sales With Freebie Marketing
  CPG Marketing with Free Sample Giveaways
  Retail Coupons and Retail Product Sampling Strategies
  Grow Your Retail Fan Page with Samples & e-Coupons
  Retail e-Sampling On Facebook
  Using Freebies To Leverage Retail Brands
  Free Product Giveaways Can Boost Retail Brands
  Everyone Loves Free Stuff - Retail Marketing Tips
  Promotional Giveaways are Smart Business
  Create Retail Sales With Freebie Marketing
  Social Media for Retail Marketers
  Did you know: NIIT Franchise was present in Malaysia in 1997?
  Using Retail Freebies for Consumer Packaged Goods Marketing
  Driving Retail Foot Traffic With Coupons And Free Stuff
  Raymond eyes 40% rise in retail biz revenue in 2 years
  Using Retail Freebies For Digital Marketing Success
  Social media integration - essential to boost bottom line sales
  What brand is your mattress?

Article Tags: fan base, product giveaways, retail brands, retail companies, small business owners
Referred by: http://www.saveonquotes.com



Related Forum Posts
Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: Free elecrtricity generator - Can anybody help me with any aspect of my invention? In basic terms it is the energy of Gravity conserved and reused = (Auto engaging and disengaging shafts) = perpetual motion Perpetual motion + static friction generated in a pipe = free static electricity Free static electricity converted to usable electricity = Free usable electricity Free usable electricity generated by the constant friction generated by an auto engaging and disengaging machine that conserves the energy of gravity in a overcrankable clock spring The weight is easilly lifted back up the shaft with the aid of a double pully on ropes
Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.
Re: Internet Fax Services - any suggestions? - This is a list of the best free internet fax services. Efax 1 Month Free Trial Only Receive unlimited faxes in your Efax email (or you can forward your Efax email to another email account), but your fax number may not be based in your local area. Also get free voicemail over the phone or on the web. JFAX.com Free Fax Plus 1 Month Free Trial Only This service gives you a free personal phone number (your number may not be in your local area code, so long distance charges may apply) you can use to receive voice messages and faxes right in your email. This service is available in the US and UK. Xoip Receive faxes on your Xoip number (Netherlands, Belgium, and United Kingdom numbers only) and it will be forwarded to your email address where you will be able to view it as a graphics (.tiff) file. This service also provides free voicemail.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Multilevel Marketing: 4 Tips To MLM Success

How to Sell to the Price Driven Customer

Make Small Commitments. Get Big Changes.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.