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Retail Coupons and Retail Product Sampling Strategies

Guest post by: John Clark

Article Overview: When consumer goods manufacturers want to boost sales, move inventory, launch a new product or any of a number of other marketing goals, retail coupons and retail product sampling strategies are often what they turn to.

Retail Coupons and Retail Product Sampling Strategies

When consumer goods manufacturers want to boost sales, move inventory, launch a new product or any of a number of other marketing goals, retail coupons and retail product sampling strategies are often what they turn to. If the goal of a campaign is to clear out inventory and move product as fast as possible, then a high value coupon does the trick. Whether the coupon is good for cents or dollars off, or a buy one get one free deal, if the value is large enough, consumers will respond. On the other extreme, some marketers and brands distribute low value coupons simply as a form of advertising. Again, it just depends on the overall goals of the promotion.

By the same token, if a marketer's goal is to increase first time sales, a strong in-store product sampling program would be a successful strategy. Shoppers are comfortably familiar with the small islands scattered throughout their grocery store where promoters cook, slice and pass out product samples right inside the store. Often accompanied by a coupon to encourage a purchase, sampling pushes a potential customer to do something most would otherwise never do on their own, give your product a try.

Another strategy that helps a coupon promotion succeed is partnering with a retailer or other non-competing, but related brand. For instance, peanut butter brands will offer a cross-promotional coupon on a certain jelly brand, and the jelly brand will carry a peanut butter coupon. With this tactic, both brands give a trusted referral to their own customers to try the other brand's products. While neither stands to lose any customers, they both stand to gain.

Sampling programs are another opportunity to get creative. Brands aren't limited to simply giving away small samples of their product. As already mention, coupons often accompany the sample. Some marketers go all out and custom imprint napkins, branded tee shirts for the demonstrator, branded table cloths and even a sign to grab the shopper's attention. These are only some of the tactics that can be employed with retail coupons and retail product sampling strategies.

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Article Tags: consumer goods manufacturers, marketing goals, product sampling, retail coupons, retail product, sampling strategies
Referred by: http://www.saveonquotes.com



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