---

Guest post by: John Clark Become an Author

Tweet

---

---

Free samples work to bring customers in the door. The challenge for any company is to get the word out that you are offering those free samples. Large promotional signs and messages in store windows, on billboards and added on the bottom of receipts can be used to get the message across to bring people into the store to get their free sample. Depending on the location of the store, sometimes it pays to have a greeter standing at the front door handing samples out to consumers as they walk by. This technique works well in shopping malls and in other high traffic areas. It's no secret that consumers love free things and will often come into the store simply to pick up an advertised giveaway. The hope is that those customers will buy something else once they are there. A company must commit to promoting the samples in the same way they promote the other products. Certain cosmetic companies have already proven that giving away samples works. Many women schedule their cosmetic purchases so that they will buy the minimum amount of makeup required to qualify for the free giveaway items which also come with a free makeup bag on occasion. Fast food restaurants hand out food samples, cookie stores hand out cookie bites, and coffee houses hand out expresso samples. Food companies station free sample booths in grocery stores to give customers free samples to get them to purchase.

Some all-star companies have led the way in using samples to woo new customers. Chick Fil A is a good example of a company that used samples strategically. The savory Chick Fil A chicken samples were handed out to passersby when they first arrived on the fast food scene to steal some market share from established fast food giants. Chick Fil A has been around for decades now, as an incredible success story.

The buy-one-get-one-free concept has proven the power of the word free over and over again. Publix, a major grocery store uses this promotional idea for great success. Loyal customers stick around for these bargains.

Related Articles

  Using Free Samples To Lift Retail Sales
  Grow Your Retail Fan Page with Samples & e-Coupons
  Driving Retail Foot Traffic With Coupons And Free Stuff
  Lift Foot Traffic and Retail Sales With Freebie Marketing
  Advertising: Free Samples For Retail Shops
  CPG Marketing with Free Sample Giveaways
  Consumer Packaged Goods Marketing - Retail Freebies
  Promotional Marketing With Samples
  Tips For Running A Retail Giveaway
  Digital Retail Sales Growing in 2011
  Everyone Loves Free Stuff - Retail Marketing Tips
  Getting Consumer Information With Free Samples
  How to Market with Free Samples
  Offering Free Samples On Facebook For Retail
  Using Retail Freebies for Consumer Packaged Goods Marketing
  2011 Consumer Retail Trends
  2011 Free Sample Marketing Trends
  Retail Coupons and Retail Product Sampling Strategies
  Attract New Customers With Samples
  Estee Lauder Bonus

Referred by: http://www.saveonquotes.com

Related Forum Posts

Happy Worker as of Dec 31 2007
Re: What are your May Goals?
Funnies
Re: Alexa Ranking Goals
Re: Finding AND Keeping Good People

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Focus on the Positive

15 Ways to Create High Visibility with FaceBook

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.