Retail Incentives: Free Samples For Foot Traffic
Free samples work to bring customers in the door. The challenge for any company is to get the word out that you are offering those free samples. Large promotional signs and messages in store windows, on billboards and added on the bottom of receipts can be used to get the message across to bring people into the store to get their free sample. Depending on the location of the store, sometimes it pays to have a greeter standing at the front door handing samples out to consumers as they walk by. This technique works well in shopping malls and in other high traffic areas. It's no secret that consumers love free things and will often come into the store simply to pick up an advertised giveaway. The hope is that those customers will buy something else once they are there.
A company must commit to promoting the samples in the same way they promote the other products. Certain cosmetic companies have already proven that giving away samples works. Many women schedule their cosmetic purchases so that they will buy the minimum amount of makeup required to qualify for the free giveaway items which also come with a free makeup bag on occasion. Fast food restaurants hand out food samples, cookie stores hand out cookie bites, and coffee houses hand out expresso samples. Food companies station free sample booths in grocery stores to give customers free samples to get them to purchase.
Some all-star companies have led the way in using samples to woo new customers. Chick Fil A is a good example of a company that used samples strategically. The savory Chick Fil A chicken samples were handed out to passersby when they first arrived on the fast food scene to steal some market share from established fast food giants. Chick Fil A has been around for decades now, as an incredible success story.
The buy-one-get-one-free concept has proven the power of the word free over and over again. Publix, a major grocery store uses this promotional idea for great success. Loyal customers stick around for these bargains.