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Retail e-Sampling On Facebook

Guest post by: John Clark

Article Overview: In today's competitive business world, it is important to utilize marketing methods that, though they may be old, are very effective for establishing customer loyalty and honest branding. One such method is by providing free giveaways to customers, also known as freebie marketing.

Retail e-Sampling On Facebook

In today's competitive business world, it is important to utilize marketing methods that, though they may be old, are very effective for establishing customer loyalty and honest branding. One such method is by providing free giveaways to customers, also known as freebie marketing. Freebie marketing is not just for major grocery stores hoping to show customers a new kind of turkey and cheese cracker combination. Even online businesses are utilizing this marketing method to improve their online presence on social media sites like Facebook.

Social media marketing and Freebie marketing are two very effective ways to market your company and product or service; it makes perfect sense to combine the two methods. Actually, it is very easy to combine the two methods.

Using your company's business page, you can, and should, promote your free offers to your existing customers, encouraging them to tell their friends and family. This kind of promotion helps establish you as a personal company, a company that cares about its customers.

Why use free giveaways in your marketing method?

It establishes customer loyalty; it is that simple. That reason alone is enough to offer free giveaways. In business, the relationships you have with your customers will determine your overall success in your industry. By offering free items to your customers, you are showing them that you want to take proactive steps towards establishing an honest, open relationship with them.

Additionally, if you are a retail company that is constantly adding new merchandise to your product line, you need to give your customers a sample of your product, no matter what type of product it may be. That is the only way to help them make an informed decision about whether they like your new products. Moreover, they will appreciate your thoughtfulness, helping them to develop their own opinion about your products.

How to effectively use freebies

The Internet is saturated with the word, "free." You need to create an honest campaign that people can trust, knowing that someone is not out to spam or scam them. Use Facebook to help convince your retail customers that your freebie campaign is legitimate and with no strings attached. Their business is your main priority, and they should be completely satisfied with your company's integrity.

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Article Tags: business world, customer loyalty, free giveaways, marketing methods
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Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
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Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
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