Social Media for Retail Marketers
The utilization of social media has completely transformed the world of retail marketing. Traditional marketing by itself is no longer effective. Retail marketers are now using social networking sites such as Facebook and Twitter to develop relationships and interact with customers and potential customers. In today's world, this interaction is a key component to making a store appear more human to the public. Store representatives are online establishing dialogue with people, which makes people feel that their wants, concerns, and needs are being listened to. People are much more likely to shop at a store if they feel that the staff is genuinely interested in getting to know them.
The best way for retail marketers to use popular social networking sites for promotion is to create store fan pages. Users of the sites will then have the option to become fans. If they do become fans, they will receive regular updates that retail marketers post online. Many retail marketers create contests and post them on the pages. Some even use the site to give away free samples to people they feel would be likely to make a purchase. This concept is commonly known as freebie marketing and has been proven to be very effective. Contests and giveaways are a great way to foster interaction with people online.
Another extremely good way that retail marketers employ social media is by establishing blogs. They can write about their store and various products on the blogs. People will then read the blogs for information and realize how knowledgeable the store employees are regarding the products. This will make people want to shop at the store and purchase their items. Because social media usage is so vitally important in today's rapidly changing marketing environment, it is imperative that stores stay up to date on current online marketing trends.