Using Free Samples To Build A Social Media Presence
Social media has a become a vital resource to both small and large businesses. These websites give businesses a platform from which to interact and build relationships with their customers. Many businesses also use social media to generate company awareness and expand their client base.
Building an online presence is not always easy--especially not for small businesses. One way that many business owners are creating an online presence is through freebie marketing. Freebie marketing is a strategy that requires a company to give something away for free in order to accomplish a larger goal. In this case, the goal would be to gain a larger online following.
How to Implement a Freebie Marketing Strategy
In order to gain friends and followers, business owners must give consumers an incentive to connect. The incentive can be a free sample or a discount off of their next purchase. Many times, the difficult part is not deciding on a freebie, but figuring out how to get the freebie to the consumer.
Business owners can do this a few different ways. They can:
● Offer a freebie to new contacts;
● Periodically offer freebies to all of their online contacts;
● Or offer freebies to consumers that help them expand their following.
To make it easy, the freebie could be a coupon for a free sample that can be redeemed on the business owner's website or on location.
Instead of offering a free sample, the incentive could also be a discount on a product or service. Offering a discount is a great way to increase sales, while still offering a great deal. Periodically offering special deals is also effective in keeping friends and followers. Consumers are more likely to check a company's Facebook, Twitter, Google+, and/or LinkedIn if they know that they might occasionally get something out of it.
Offering free samples to social media contacts is an easy and effective way to gain a following. As long as the freebie is something that consumers want, people are very likely to tell their friends and family about the offer. While businesses will have to spend some time promoting their offer, they can also count on their online contacts to do much of the work for them.