Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Using Freebies To Leverage Retail Brands

Guest post by: John Clark

Article Overview: In an era when consumers have an ever shrinking spending dollar, retail brands are facing fierce competition to capture new sales. In addition to advertising and marketing, brand managers are turning to one tried and true promotion. Marketers are offering free samples to break into markets and segments and even take some market share away from their competitors.

Free Download - Attract New Customers With Samples By John Clark
Name: Email:

Using Freebies To Leverage Retail Brands

In an era when consumers have an ever shrinking spending dollar, retail brands are facing fierce competition to capture new sales. In addition to advertising and marketing, brand managers are turning to one tried and true promotion. Marketers are offering free samples to break into markets and segments and even take some market share away from their competitors. Advertising agencies know that consumers are fickle but loyal. It's basic human nature to resist change and embrace the familiar. It is that invisible hurdle that a brand must leap to first capture, and then keep, a new consumer. One way to achieve that is by using freebies to leverage retail brands.

Whether your brand represents consumer packaged goods like detergent or bologna, or it offers services such as tax preparation or carpet cleaning, a give-away promotion can bring new customers and sales to your brand.

One method is a freebie program, also called a sampling promotion. In this case, a brand offers its own products or services, usually free of charge, in an attempt to get a new customer to try them. Gambling that a certain percentage of those consumers will become loyal customers, the initial cost of their product is offset by future sales.

A second way of using freebies to leverage retail brands is by giving away the products or services of others. Generally called a premium item, these usually inexpensive collectibles will be imprinted with the brand's name and logo and will generate a certain level of brand loyalty and appreciation even though there was no new sale. The name recognition and familiarity will, in many cases, lead to future sales.

While those are examples of inexpensive freebies, brands with more costly products and services don't have the luxury of giving away their offerings completely free. If they do, a media driven PR event may be utilized to generate equal value. Regardless of the segment or industry, using freebies to leverage retail brands is one of the oldest and most successful methods available to marketers.

Related Articles
  Using Retail Freebies for Consumer Packaged Goods Marketing
  Marketing Mix For Retail Consumer Packaged Goods
  Create Retail Sales With Freebie Marketing
  3 Steps to Find “Freebies” to Add to Your E-book
  2011 Consumer Retail Trends
  Retail Coupons and Retail Product Sampling Strategies
  Raymond eyes 40% rise in retail biz revenue in 2 years
  Building A Social Media Presence With Freebies
  Melissa Payner-Gregor on the board of directors of Destination Maternity
  How To Get Retail Consumers To Give Up Their Information With Freebies
  Destination Maternity India Franchisee Announces Opening of Two More Maternity Shop-In-Shops in India
  The emerging marketing choice: fame or respect
  Using Freebies To Get Consumers Feedback
  Multi-brand strategies - pitfalls and pluses
  Landmark Group officially launches the first Centrepoint in City Mall
  Drive Complementary Purchases Using Freebie Marketing
  PoP (Point of Purchase) Visual Merchandising
  Retail Brands Using Free Product Giveaways To Boost Fan Base
  Digital Marketing For Retail - Leveraging Couponing and Sampling
  Videocon to launch mobile services in Mumbai, Chennai next month

Home > Retail > John Clark > Using Freebies To Leverage Retail Brands >
Article Tags: brand managers, consumers, free samples, freebies, market share, marketers, marketing, retail brands, segments
Referred by: http://www.saveonquotes.com

About the Author: John Clark
RSS for John's articles - Visit John's website

A master of freebies marketing for retail / consumer packaged good companies. Writing about how free sample marketing can revolutionize retail / CPG companies digitally. Looking to try your own free sample marketing campaign? Contact us.

Click here to visit John's website
Dashed Line

More from John Clark
Using Freebies To Leverage Retail Brands
Freebie Marketing 101
Retail eSampling On Facebook
2011 Consumer Packaged Goods Marketing Trends
CPG Marketing The Freebies Marketing Component


Related Forum Posts
Happy Worker as of Dec 31 2007 Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: Facebook Fan Pages Re: Facebook Fan Pages - [quote="brokemet":19vhhru2]What will always draw me to something valuable in Facebook Fan Pages is how they are giving information on a regular basis so that's what I could recommend. Generate more interesting contents on a regular basis and yes, giving freebies to those active followers could even motivate the others more. Good luck![/quote:19vhhru2] [quote="Anelly":19vhhru2]If you provide giveaways people will join your faceboock fan page becasue they love free stuff.[/quote:19vhhru2] Freebies sound like a key feature...thanks for that advice!
Re: What I Enjoyed Reading This Week - June 4 Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Not much idea about ITE today Not much idea about ITE today - Thanks, I don't know why but that's the kind of response I expected - I replied to their TV ad I saw a few weeks ago and received their info pack. I took the "Disclosure Agreement' to a patent attorney and he quickly pointed out that there was no space for their signature anywhere on the form, so I quizzed them about it and I was told that they would send me a signed DA, but I'm still waiting... I think I'll give them a miss now, in fact I've just this morning come across the Trevor Bayliss Brands site myself and sent off their DA so I'll wait and see what happens.
Points which are considered in a bank? Points which are considered in a bank? - I have tried to value banks several times and found it very hard to proceed with it. I know a bit. But it seems to be too less to proceed. Can we take this up?? Here is what I know 1. Price to book is a more imp. 2. Net interest income and non-interest income need to thought of. 3. Loan loss provisioning. 4. Coverage ratio. 5. Cost of funds. 6. ROA, ROE 7. NPA 8. Deposits and advances. 9. Capital adequacy ratio 10. Tier 1, Tier 2 capital consideration. 11. Leverage, loan book value 12. LIBOR, SLR, CRR There are many more. And even in the ones above, it’s pretty hard to value a bank.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Biggest Domain Name Myth

Tips to Take Control of Credit Card Debt

The Pure FUN of Learning & Using NLP

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.