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e-Sampling to Boost Retail Facebook & Twitter Fans

Guest post by: John Clark

Article Overview: E-sampling is great tool to attract social networking users to a business. E-sampling refers to a marketing strategy that uses samples and cupons that are distributed through the Internet, particularly through social networking sites. Facebook and Twitter have become an important marketing tool for many companies because of their widespread usage and proliferation into everyday life. The average person belongs to at least one of these social networking sites and spends several hours a week checking the activity of their friends, family and favorite brands.

e-Sampling to Boost Retail Facebook & Twitter Fans

E-sampling is great tool to attract social networking users to a business. E-sampling refers to a marketing strategy that uses samples and cupons that are distributed through the Internet, particularly through social networking sites. Facebook and Twitter have become an important marketing tool for many companies because of their widespread usage and proliferation into everyday life. The average person belongs to at least one of these social networking sites and spends several hours a week checking the activity of their friends, family and favorite brands. In order to properly use e-sampling, it is important to know and understand the needs of the demographic where the product is being marketed. Social networking sites have built in tools that allow a company to do this more effectively than ever before.These sites collect user data voluntarily collected from millions of users. Built-in tools on Facebook or Twitter can allow a company to send out cupons and samples to a specifically targeted group of consumers.

In addition to the large collection of data that these social networking sites provide, both Twitter and Facebook allow business to set up therr own acounts where Facebook and Twitter users can become fans. Updating these pages and feeds with information, coupons and links to samples allows the company to target customers who have already expressed a desire in the product being markted. This saves valueable time and money for the company by ignoring customers who would never be interested.

Facebook also offers the opportunity to buy pay-pe- click ads that direct users to a company's website or facebook page. This is a great way to attract specific consumers by limiting the add-to users who have specific keywords on their page or status update.

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Article Tags: average person, facebook, friends family, marketing strategy, marketing tool, networking users, proliferation, social networking sites, twitter
Referred by: http://www.saveonquotes.com



Related Forum Posts
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Twitter direct messages qustion - Twitter just takes so much time reading through updates and socializing with people, without much benefit, in my opinion. I sometimes post updates myself when I have time or feel I have something to share. My blog posts are automatically updated to Twitter and Facebook. In fact, I get more of a response to my updates from Facebook than I do from Twitter. I would much rather spend more time on Facebook.
Re: Facebook or Twitter? - Hi Evan, Good question, I would tell entrepreneurs to start with Twitter, not because I think it is better but because it is more immediate and user friendly. Facebook has a lot more options and is better developed but can be very confusing to someone who is trying to build a business. More experienced entrepreneurs may prefer Facebook over Twitter because of the applications available but I must say that Twitter are not standing still in this area so things could be completely different this time next year. regards, Mal.
Re: Facebook or Twitter? - Facebook no doubt has overtook Twitter as top social media and market place but I still get best and bunch traffic from Twitter rather than Facebook. For getting traffic on Facebook large network is a must while the use of hash tags in twitter makes te promotion much easily reachable to even those who are not in your network. Several times I have got replies from users not being followed/following. Main reason of Facebook being on top is connecting and integrating the network in better and spacious way by ads and other social moves.


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