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Guest post by: John Clark Become an Author

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E-sampling is great tool to attract social networking users to a business. E-sampling refers to a marketing strategy that uses samples and cupons that are distributed through the Internet, particularly through social networking sites. Facebook and Twitter have become an important marketing tool for many companies because of their widespread usage and proliferation into everyday life. The average person belongs to at least one of these social networking sites and spends several hours a week checking the activity of their friends, family and favorite brands. In order to properly use e-sampling, it is important to know and understand the needs of the demographic where the product is being marketed. Social networking sites have built in tools that allow a company to do this more effectively than ever before.These sites collect user data voluntarily collected from millions of users. Built-in tools on Facebook or Twitter can allow a company to send out cupons and samples to a specifically targeted group of consumers.

In addition to the large collection of data that these social networking sites provide, both Twitter and Facebook allow business to set up therr own acounts where Facebook and Twitter users can become fans. Updating these pages and feeds with information, coupons and links to samples allows the company to target customers who have already expressed a desire in the product being markted. This saves valueable time and money for the company by ignoring customers who would never be interested.

Facebook also offers the opportunity to buy pay-pe- click ads that direct users to a company's website or facebook page. This is a great way to attract specific consumers by limiting the add-to users who have specific keywords on their page or status update.

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