Tweet

Advertising And PR Guidelines In All Forms Of Media

Written by: Manage Your Business

Article Overview: The Federal Trade Commission (FTC) regulates advertising at the federal level to ensure that sellers take responsibility for telling the truth about products and services.

Advertising And PR Guidelines In All Forms Of Media

Advertising And PR Guidelines In All Forms Of Media

The Federal Trade Commission (FTC) regulates advertising at the federal level to ensure that sellers take responsibility for telling the truth about products and services.
Advertising Guidelines by Industry

The FTC offers advertising guidance to businesses through numerous articles and checklists; many are written for specific industries, such as direct marketing or environmental marketing.
Advertising to Children

Children may have greater difficulty distinguishing between advertisers' claims and the reality of products' capabilities. The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus has published specific guidelines for children's advertising.
Frequently Asked Questions

The FTC offers answers to basic FAQs that cover most industries.

Related Articles
  Expand Your Advertising Budget By Getting Free Publicity From Local Media
  The Future of Advertising, Social Media & PR
  IS SOCIAL MEDIA RIGHT FOR YOU ?
  Is Online Advertising Cost Effective?
  Flyer Design ? Exactly Why the Look of A Flyer Is enormously imperative

Article Tags:



Related Forum Posts
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The new marketing question. Will they follow?

Build Corporate Credit for Your Small Business

Time management for DIY PR

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.