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Best practices for link building

Written by: Jeremy Spiller

Article Overview: Link Building is considered by many people to be one of the most useful and effective Search Engine Optimisation (SEO) technique to achieve high ranking on the search engines.

Best practices for link building

Link Building is considered by many people to be one of the most useful and effective Search Engine Optimisation (SEO) technique to achieve high ranking on the search engines. Actually, if you have not done or started doing any link building yet, you should seriously consider doing some now or at least contact an SEO company that would do the link building for you.

There are different ways of doing link building but not all are good so you have to be really careful.
Link directories are not as effective as they used to be, but they can still be considered quality links. But not all directories are good to use, and there are very few directories that are still worth submitting to like Dmoz for example. Another link building method that is worth doing is articles and news submission. The great thing about good article or news sites is that their article pages actually rank highly and send highly qualified traffic. So as well as getting inbound links from them you will usually get qualified traffic to your website.
Link baiting is a method where the quality of your content is useful or entertaining enough that people will want to link to it, thus improving your number of inbound links and your position in the search engine results pages. It can be done through your website’s content as well as through your blog!
Link exchange can be bad for your website and get you banned from Google only if you got too many irrelevant links from poor quality websites. And if you use link exchange, you have to be very selective and be very careful. Finally you can use forums and blogs for your link building. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products. You can also post comments in blogs with a link back to your website.

In the end, remember that inbound links using good anchor text are your goal from a Search Engine Optimisation perspective. It is much better to have 10 inbounds from relevant sites with a Page Rank of zero, than 100 inbounds from unrelated, Page Rank 8 websites. And think long-term when building links, as it takes time and will never be a one time work.

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Article Tags: search engine optimisation, search engines



Related Forum Posts
Anyone know a reputable link building company? - Hi forum members, I am thinking of hiring a SEO company to do some link building for our company. I have been very cautious in my link building strategies up until now but no longer have the time to focus on it. My fear is in hiring some company that will build links unethically, or even worse, in some manner that will look bad on our company. Has anyone used any ethical and affordable link building services and did it help your business? Thanks
Re: Website Ranking Optimization - I agree that everything in SEO can be learned. On your question, no I don' think that there is a single link building strategy that could rank you in first page of Google. It should be a combination of the various link building method.
Re: Traffic! How do you get it? - It first starts with content. Creating highly valuable and helpful content that people will want to link to. This solves part of your second step, which is backlink building. Building backlinks is essential if you want traffic. Article marketing, blog commenting, social bookmarking, social networking, web 2.0, link-baiting, etc. are just some ways to build quality backlinks. And don't forget about keyword research. This should be done first and foremost to get the most benefit out of your content and backlink building strategies.
Re: Link Building Tactics Series Part 2 - sorry i dont know link building tactics part 1 .... in my knowledge that i get from google, link building tactics is used SEO (on page and off page) .. On Page Optimization : choice and improving keyword in Url, Title, Content website, Keyword tags .. Off Page Optimization : article submission forum submission press release submission internet marketing social bookmarking social networking blog walking blog commenting Thanks for shared
Re: New site promotion - how to begin? - Start with some link building... article marketing, web directories, guest blogging, link services (such as free traffic system as David mentioned), build some support sites, social bookmarking, etc... It won't be long before you start to see results if you are consistent in your efforts.


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