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Define a link building strategy

Written by: Jeremy Spiller

Article Overview: It is very important to define a proper link building strategy before launching yourself into the daunting task that is link building.

Define a link building strategy

It is very important to define a proper link building strategy before launching yourself into the daunting task that is link building. And because link building is such a tedious task, setting up a strategy right from the beginning will ease the process a lot.

So you need to do a couple (or more) in order to get the right link building strategy.

First of all, you need to understand your marketplace. By that I simply mean that you need to identify which keywords or key phrases are driving most of the traffic to websites. Once you have identified those key phrases you also need to refine them so they are as relevant as possible to your business, but also the easiest to reach. If for example you are selling second hand mobile phones, there is no need to go after keywords like mobile phone, or buy mobile phone. It is nearly impossible to get a website top for those phrases unless you are willing to pay thousands over a couple of years. It would much better and easier to go after more specific phrases, and even better to had the location in them.

Once you have identified the keywords or key phrases you want to go after, you need to find out where you will want to get your back links, or inbound links from.
Will you only use directories so get back links, or will you go to forums, blogs posting comments or even creating blogs yourself. You could also find industry relevant websites and ask them for link. Anyway, there are plenty of methods to get inbound links and you absolutely need to identify them before starting doing link building.

Once you have started the link building, you have to keep in mind that fresh traffic will not come flowing into your website on day two. Link building takes time. It is a time consuming process and it is as well an ongoing process. It also depends on what was the position of your website on the search engines and the competition for those key phrases is.
It could only take you a couple of months to be in the top five if there is not much competition around a keyword.
As a result you need to monitor whether your link building campaign is bringing you any traffic at all. If you get top for a keyword but it does not bring any traffic, you need to refine quickly your strategy and go after different keywords.

Related Articles
  Quality inbound links for traffic and ranking
  SEO and Link Building
  Understanding the value of Nofollow Links
  How Link Building Can Be One of the Crucial SEO Services
  Link Popularity

Article Tags: link building



Related Forum Posts
Re: Website Ranking Optimization - I agree that everything in SEO can be learned. On your question, no I don' think that there is a single link building strategy that could rank you in first page of Google. It should be a combination of the various link building method.
Re: Email marketing strategy - [quote="cathleen":1how8x8i]Here are the some steps you need to take to develop an effective e-mail strategy: Identify qualitative goals. Analyze the current situation. Complete a competitive analysis. Define the target audience. Determine which types of e-mail meet your needs. Develop a content strategy and a frequency and send schedule. Design the e-mail template. Create quantitative goals. Compile budget and ROI (define) projections. Evaluate results and tweak the strategy accordingly[/quote:1how8x8i] Nice tips, Cathleen. Is this something you do professionally?
Anyone know a reputable link building company? - Hi forum members, I am thinking of hiring a SEO company to do some link building for our company. I have been very cautious in my link building strategies up until now but no longer have the time to focus on it. My fear is in hiring some company that will build links unethically, or even worse, in some manner that will look bad on our company. Has anyone used any ethical and affordable link building services and did it help your business? Thanks
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Traffic! How do you get it? - It first starts with content. Creating highly valuable and helpful content that people will want to link to. This solves part of your second step, which is backlink building. Building backlinks is essential if you want traffic. Article marketing, blog commenting, social bookmarking, social networking, web 2.0, link-baiting, etc. are just some ways to build quality backlinks. And don't forget about keyword research. This should be done first and foremost to get the most benefit out of your content and backlink building strategies.


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