Define a link building strategy
Define a link building strategy
So you need to do a couple (or more) in order to get the right link building strategy.
First of all, you need to understand your marketplace. By that I simply mean that you need to identify which keywords or key phrases are driving most of the traffic to websites. Once you have identified those key phrases you also need to refine them so they are as relevant as possible to your business, but also the easiest to reach. If for example you are selling second hand mobile phones, there is no need to go after keywords like mobile phone, or buy mobile phone. It is nearly impossible to get a website top for those phrases unless you are willing to pay thousands over a couple of years. It would much better and easier to go after more specific phrases, and even better to had the location in them.
Once you have identified the keywords or key phrases you want to go after, you need to find out where you will want to get your back links, or inbound links from.
Will you only use directories so get back links, or will you go to forums, blogs posting comments or even creating blogs yourself. You could also find industry relevant websites and ask them for link. Anyway, there are plenty of methods to get inbound links and you absolutely need to identify them before starting doing link building.
Once you have started the link building, you have to keep in mind that fresh traffic will not come flowing into your website on day two. Link building takes time. It is a time consuming process and it is as well an ongoing process. It also depends on what was the position of your website on the search engines and the competition for those key phrases is.
It could only take you a couple of months to be in the top five if there is not much competition around a keyword.
As a result you need to monitor whether your link building campaign is bringing you any traffic at all. If you get top for a keyword but it does not bring any traffic, you need to refine quickly your strategy and go after different keywords.
Define a link building strategy - To learn more about this author, visit Jeremy Spiller's Website.
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It is very important to define a proper link building strategy before launching yourself into the daunting task that is link building. And because link building is such a tedious task, setting up a strategy right from the beginning will ease the process a lot.
So you need to do a couple (or more) in order to get the right link building strategy.
First of all, you need to understand your marketplace. By that I simply mean that you need to identify which keywords or key phrases are driving most of the traffic to websites. Once you have identified those key phrases you also need to refine them so they are as relevant as possible to your business, but also the easiest to reach. If for example you are selling second hand mobile phones, there is no need to go after keywords like mobile phone, or buy mobile phone. It is nearly impossible to get a website top for those phrases unless you are willing to pay thousands over a couple of years. It would much better and easier to go after more specific phrases, and even better to had the location in them.
Once you have identified the keywords or key phrases you want to go after, you need to find out where you will want to get your back links, or inbound links from.
Will you only use directories so get back links, or will you go to forums, blogs posting comments or even creating blogs yourself. You could also find industry relevant websites and ask them for link. Anyway, there are plenty of methods to get inbound links and you absolutely need to identify them before starting doing link building.
Once you have started the link building, you have to keep in mind that fresh traffic will not come flowing into your website on day two. Link building takes time. It is a time consuming process and it is as well an ongoing process. It also depends on what was the position of your website on the search engines and the competition for those key phrases is.
It could only take you a couple of months to be in the top five if there is not much competition around a keyword.
As a result you need to monitor whether your link building campaign is bringing you any traffic at all. If you get top for a keyword but it does not bring any traffic, you need to refine quickly your strategy and go after different keywords.
Define a link building strategy - To learn more about this author, visit Jeremy Spiller's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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