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Get your site higher on search engines

Written by: Jeremy Spiller

Article Overview: Achieving a higher ranking on Google and other search engines is the main goal of many website owners. The important point to keep in mind though is that you first need to optimise your website for site visitors, and then optimise it for the search engine.

Get your site higher on search engines

Achieving a higher ranking on Google and other search engines is the main goal of many website owners. The important point to keep in mind though is that you first need to optimise your website for site visitors, and then optimise it for the search engine.
Actually, when doing your SEO or if an SEO company is doing our optimisation, both can be done at the same time as usually optimising a website to improve usability will help your website achieve better ranking.
Many people wonder though if SEO and usability can be done together and are compatible.

First of all there is the keyword research. Doing keyword research does not only help for pay per click management. If done before the site is built, it will tell you which keywords are being searched the most, thus enabling to optimise your content around those words or phrases. By doing that, you will also, as some people say, speak the same language as your visitors.

Speaking of content, it is important to have between two hundred and around four hundred words minimum per page. The first reason is that search engines like Google could find it hard to work out the point of a page that is less than 200 words. The second reason being that the more information you’ve got on your page the longer people will stay on it. But do not cram the page with thousands of words though. That is surely one of the first thing an SEO company will tell you here.
Quality content is very important. And by providing unique content to your website regularly other websites will even want to like to your site. This is form of link building is called link baiting and can drive a lot of traffic to your site.

Another point is actually the time taken for a page to come up. Whether it is for the search engine or a human visitor, the time it takes for a page to be displayed should be as short as possible and we tend to say that a page should not really be more than one hundred kb.

Those are only few points that will hugely improve your website, and there are many more. It is best to go to an SEO company or at least to get them as consultant to tell you what to do to get your website higher in the search engines.

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Article Tags: google, important point, keyword research, main goal, optimisation, other search engines, pay per click, pay per click management, phrases, quality content, search engine, seo company, traffic, usability



Related Forum Posts
Re: Search Engine Optimization - As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Seo way of Marketing... - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Re: How should i promote a new website? - [quote="TannyL":2u4k1le6][quote="Alan Mater":2u4k1le6] Submitting a website to the search engines is not the way to go about things. What you should do is get a link pointing to your site from another site. The search engines will naturally find your site and crawl it. This can be done by adding your site to link directories, blog commenting, rss submissions, article marketing, social bookmarking, etc. There's many ways to go about it, but that's all that needs done. Submitting a site to search engines will actually do more harm than good. Anelly, you've been given some great advice on how to promote your site. Article marketing, blog commenting, social bookmarking, forum posting, etc. are all great ways. Starting a blog and writing about your site and the product you're promoting is great as well. There's many offline strategies that work well, too.[/quote:2u4k1le6] Hi Alan, I completely agree with you. However, I don't remember where I saw this advice, but this guy recommended submitting to search engines ONLY ONCE, when your website is new and fresh, and never again! Didn't have time to try this, and I don't think is can do any harm, but only if you do it once. Backlinks are the only way to go.[/quote:2u4k1le6] Hmm... I've never heard that one. When I started my new niche site I never once submitted my site to any search engines. Now I'm getting over 200 visits a day from Google and other search engines, and it has a PR 2. If you get a chance to ask Suzanne Morrison I'm pretty sure she'll agree that submitting your site to search engines is a waste of time. It's better for them to find your site naturally through links on other pages. I totally agree that backlinks are the core for getting traffic and high search engine placements. Make sure to use the keywords in those backlinks that you want to rank for.
Re: How should i promote a new website? - [quote="Alan Mater":391s63q7] Submitting a website to the search engines is not the way to go about things. What you should do is get a link pointing to your site from another site. The search engines will naturally find your site and crawl it. This can be done by adding your site to link directories, blog commenting, rss submissions, article marketing, social bookmarking, etc. There's many ways to go about it, but that's all that needs done. Submitting a site to search engines will actually do more harm than good. Anelly, you've been given some great advice on how to promote your site. Article marketing, blog commenting, social bookmarking, forum posting, etc. are all great ways. Starting a blog and writing about your site and the product you're promoting is great as well. There's many offline strategies that work well, too.[/quote:391s63q7] Hi Alan, I completely agree with you. However, I don't remember where I saw this advice, but this guy recommended submitting to search engines ONLY ONCE, when your website is new and fresh, and never again! Didn't have time to try this, and I don't think is can do any harm, but only if you do it once. Backlinks are the only way to go.
Re: SEO... - Search engine optimization (SEO) is the process of civilizing the volume or quality of traffic to a web site from search engines via "natural" search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical searchengines. This gives a web site web presence.


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