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Getting in Social Media Marketing

Written by: Jeremy Spiller

Article Overview: So many people talk about it and write about it. Social media is everywhere in our life today. You can twit things, flicker pictures, invite somebody to enter your facebook network, bookmark a page and so on. All those little gadgets have become so popular that we could even say that we have entered the social media era. People are getting fired because they say stupid things on their profile or do not get a job because of what is being displayed on their profile.

Getting in Social Media Marketing

So many people talk about it and write about it. Social media is everywhere in our life today. You can twit things, flicker pictures, invite somebody to enter your facebook network, bookmark a page and so on. All those little gadgets have become so popular that we could even say that we have entered the social media era. People are getting fired because they say stupid things on their profile or do not get a job because of what is being displayed on their profile. Being able to share pictures, ideas or simply what you are doing with friends is a great idea that makes sense for teenagers and some adults, but it might not make sense for a company trying to generate more business.

Well, even if getting more sales out of facebook or twitter may not be easy and obvious, it does something else; it creates a kind of club that brings together people with the same interests or people who have bought from the same company. It is a great tool to communicate with your customers when you are a big company or an SME. It makes your company looks more human and leads your customer to believe that you really care about them and want to share stuff with them.

It is absolutely not necessary for individuals to be on facebook or twitter or anything else, and not everybody sees the interest of those social media sites. But as a company, social media sites should not be neglected, especially if your target market is internet savvy and use those sites to communicate and share information with friends. With big brands spending millions every years to build customer loyalty, social media has become another way, sometimes cheaper to keep customers.

In the same way Google has its Adwords system for pay per click, Facebook has developed a system where you can put ads on the right hand side on facebook. It surely help them get some cash and keep afloat but it also allows companies to advertise on a more commercial way on facebook, and get to people with a facebook profile but that are not into the network of the company's facebook profile.

A lot of SEO companies offering SEO services now provide social media services aimed at helping companies getting into this social media era and not being left behind when their competitors are already on facebook or twitter for example.

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Article Tags: adults, customer loyalty, facebook, gadgets, google, job, life today, pay per click, sme, stupid things, target market, teenagers, twitter



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


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