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Quality inbound links for traffic and ranking

Written by: Jeremy Spiller

Article Overview: When measuring whether a link target is of good quality or not, people tend to use the Google Page Rank of the website.

Quality inbound links for traffic and ranking

When measuring whether a link target is of good quality or not, people tend to use the Google Page Rank of the website. But actually this is not the right thing to do and doing so will certainly not help you find good quality websites to get links from in your link building strategy.
On top of that, the Page Rank given on the toolbar of your browser does not represent the real Page Rank that Google has given to the website. Once again they do not give away information to people.

So first of all, the best thing to do in your link building strategy when looking for inbound links is to go for websites where you actually would like to be seen. It may sound stupid but it is probably the best thing to do. You need for your link building strategy to look for the best sources of information in your area and to get a link from those websites. The fact that they may have a Page Rank of three or four or even lower does not really matter since it is something relevant to your industry, and this is much more valuable than having an inbound link from an irrelevant website that has a Page Rank of eight or nine.
As a matter of fact, a website relevant to your business is most likely to be used by people who are interested in your product or service.
Secondly, you should also consider going for website that will drive a good amount and relevant traffic to your site. Getting a like here is not just only about getting a proper inbound link, it is more about getting a link that people will click on and go to your site afterward. So as a result, you need to make sure that you are going for a busy site.

As said earlier, you need to make sure that the link you will get from the website is visible by the search engines. That is why the inbound link to your site must be in text and that it absolutely must be on a keyword, not on your name or URL. On top of that, you also need to make sure that the link will not be a “no follow” link as even is Yahoo and other smaller search engines will still see the link, Google will not see it.
It is crucial to get this right as it will help you achieve better ranking on the search engines for that specific keyword or key phrase.

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Article Tags: google, google page rank, inbound links, link target, matter of fact, relevant traffic, search engines, sources of information, yahoo



Related Forum Posts
Re: S.E.O The Essential's parts of S.E.O for your website - Hey, thanks for these SEO tips. I agree that inbound links and keyword anchor texts are important for ranking high in the SERPs. There were other factors that you mentioned that were also important too (e.g. title tag and age of domain). It's always nice to see these SEO tips because I'm in the process of doing SEO myself.
Re: Traffic! How do you get it? - For me it's all about SEO, and always has been. As far as I am concerned the best way to get traffic is to get to the top of the search engine rankings (mainly Google) for your main keywords. Once you get there the traffic comes in every day with very little extra work on your part, if any at all. Plus, it's highly targeted and without a doubt the best traffic a site can get. So, how do you get to the top of the search engines? Simple... LINKS, LINKS, LINKS, and more LINKS! The more backlinks you have, the better. But you can't just have a bunch of crappy links from anywhere, they have to be quality. Keyword anchored links from authority sites in your niche are the best links you can get. I've achieved and maintained top 10 Google ranking for some of the most competitive keywords in the world. And I did it by myself without any special SEO skills. It's all about quality backlinks, and don't let anyone tell you differently! Here are a few ideas for getting backlinks... Submit articles to article directories, comment on dofollow blogs, do link exchanges, submit your site to link directories, social bookmarking sites, write guest posts for blogs, buy links, run contests, forums, linkbait, and several other ways. Also, you need to be targeting the right keywords to rank for. No point in ranking #1 for keywords that nobody searches for. Do some research to find the best keywords in your niche to rank for.
Re: Google's algorithm - [quote="MichelleJ":2zc4wnj0][quote="StrategiesforWomen":2zc4wnj0]I think that a general rule of thumb for back link building is that it it is easy, then it is possibly going to be looked on as spam by Google. Content will always be king, and while directories have their place, they should never be viewed as the sole element of a back link plan. I personally send articles I write, to high ranking sites that are looking for one of guest articles.[/quote:2zc4wnj0] This is great advice and a good way to build links with some quality to them. There is no point in having links that have no value as it does not help your website in any way. MichelleJ[/quote:2zc4wnj0] Quality links stick and they are looked at more favorably by the SE's so they are definitely a lot better to get. Of course, they are more difficult to get but worth the effort.
Re: Alexa Ranking Goals - I've also found that the better ranking you get, the more you have to grow just to keep your ranking stable. My site traffic has grown tremendously but my Alexa ranking barely reflects this. You have to run like mad just to stay still because everyone behind you is growing as well.
Re: Bad SEO techniques? - [quote="terriz":3ls0vj4y][quote="markrollies":3ls0vj4y]Aside from that, unrelated links are also considered spamming?[/quote:3ls0vj4y] I don't know if I'd call it spam, but it's definitely a bad idea. I learned the hard way...accepted advertising that turned out to be links totally unrelated to my site content. Google didn't like that and my search traffic took a huge hit. Took 6 months to build it back up again.[/quote:3ls0vj4y] I think he was referring to getting inbound links from unrelated sites. In this case, there's nothing wrong with that and won't hurt or penalize your site. As long as the site has authority, the relation doesn't matter. In your case, then I can see why that would be so. I'd be very careful about who I would let advertise and what kind of sites they're linking to.


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