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Quality landing pages to get more sales

Written by: Jeremy Spiller

Article Overview: When doing or reading about pay per click management you will often ear about your landing pages, but what is it exactly?

Quality landing pages to get more sales

When doing or reading about pay per click management you will often ear about your landing pages, but what is it exactly?
A landing page is a specific page on your web site that a visitor will reach after clicking an ad on Google, Yahoo, MSN or any other search engine.
A landing page will often be customized in Pay-Per-Click (PPC) campaigns, as a way to both monitor the effectiveness of paid ads but also as a way to supply copy, images, or other content that is specifically targeted to the advertisement in the campaign.

Without any effective landing page for each ad campaign you undertake, you are just simply and bluntly wasting your money. The ads attract the prospect's interest, but the landing pages are supposed to pick up where the ad leaves off and lead the prospect to the buying button, the newsletter sign up or any other action that you want them to achieve.

Your landing page has to convince the visitor to stay and buy, read, or fill a form. There are various different ways and thing to do to improve your landing page though, but the key is to keep testing it all the time and of course to monitor the results to make the necessary changes. You should never forget to think all the time about your user and the way they will react when seeing your landing page. This last sentence can actually also be used when doing any SEO on your site.

It appears now that Google's pricing for AdWords as well as the quality score given include a component that looks at the quality of landing pages and their relevance to the ads and keywords. Before the landing page algorithm was launched, Google used to use the click through rate (CTR) as a way to determine not only what the quality the ad was, but also how good the overall experience for the visitor was.

Unfortunately, advertisers who provided a poor user experiences on the landing page could also write a high quality ad or even worse, a misleading one to promote it, resulting in an ad with a high CTR but poor user experience and most of the time a poor conversion ratio. So by having good landing pages, you will not only increase your amount of sales, but also make savings on your PPC accounts by spending less per click.
Your daily budget will obviously also last longer all through the day resulting in more clicks and once again more sales for you.

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Article Tags: ad campaign, advertisement, advertisers, adwords, algorithm, campaigns, copy images, different ways, experiences, google, high quality, newsletter sign, other search engine, pay per click, pay per click management, quality score, relevance, seo, user experience, yahoo msn



Related Forum Posts
Affiliate software - Thanks Andy - I'm always hesitant to buy from those landing pages with a long sales letter. How did you hear about this company? Do you have any personal experience with them? Thanks in advance!
Want some idea about Clickbank ebooks - Have you thought of doing a direct response sales letter? This would be your landing page. It doesn't have to be hyper copy like you see in many sales letters.
Landing Pages - Hi Sandy, I guess that would depend on how you drove them to the landing page in the first place and what the business is. I don't think there is a definitive answer that works for all situations. What is important is that something on the landing page leads to an action. What's the point in working so hard to get them to the landing page only to have them leave? My feeling is to present them with just enough options to increase the chances that the visit was productive.
Re: looking for experienced affiliate feedback - Affiliates will send you traffic and maybe pre-sell your product. Your job is to ensure the traffic they send converts well, so should have well optimized sales pages, with minimal traffic leaks, and be continually testing. You should also provide tools and ideas for affiliates to promote you. I am an affiliate (I promote other people's products) and drive a lot of sales for my partners. I expect good tracking tools/reporting from the affiliate (affiliate systems like clickbank are fine), I expect a decent commission, good communication from the affiliate program, and landing pages that convert. The trick if you run your own affiliate program is to reach out to successful affiliate marketers who have a large audience that they can push products too. Just signing up with clickbank or similar won't really help you. You need to go out and advertiser your affiliate program, and approach potential partners and sell it to them. Bear in mind successful affiliates get pitched to EVERY DAY so you will need to stand out. The course, Product Launch Formula will be really helpful for you.
SEO software - Thanks JP - I've made a note to check it out. The landing page looks decidedly direct marketing with their one page huge sales letter which makes me wonder off the bat if it's a real company but I appreciate the recommendation and will look into it.


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