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Danny DeMichele Articles

Guest post by: Danny DeMichele

Online Copywriting Tips - Conversion first, SEO later - Click To Read Article
When we get new clients on board, the first think they want to be taught is how to write good copy to rank well in the search engines. The first thing I tell them is to write for the consumer as if you were selling it to them in person first. Once you have completed a masterpiece of a sales presentation that will convert any reader into a buyer, then focus on the SEO portion. Search Engines are smart, so you don’t need to do that much, but it would not hurt to turn some of the generic words into specific keyword phrases as these types of phrases tend to rank quicker and convert higher than their generic counterparts.

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About the Author: Danny DeMichele
RSS for Danny's articles - Visit Danny's website

I tell myself each day that I am an Internet strategist. Not sure what that means exactly, but I have a long line of large successes and failures with e-businesses. I believe my failures taught me most of what I know today. (not as fun as the successes though:) Currently, my primary gig and passion is with eVisibility, a full service internet marketing agency in Carlsbad, Ca. I am also involved on a board/advisory level of several companies including ORMA (Online Reputation Management Association), Buy Online, Inc., ecoVillage.com.



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Online Copywriting Tips Conversion first SEO later


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