Your website's privacy information and security settings can be significant hurdles when it comes to gaining trust with your visitors. Establishing trust is paramount to enticing visitors to make that final commitment, whether that be making a purchase, choosing to provide their info, or simply making initial contact with you.
Your job is to make sure your visitors feel confident that their information is kept safe and will not be used for nefarious means, or anything other than what they fully expect. While providing assurances are nice, those assurances only go so far as what actually happens. Be sure that your small print reinforces what your visitors already expect to find in regards to how their information is used.
*** Page Structure ***
You should have specific pages developed that address both privacy and visitor security issues. These pages should be easy to access and structured in an easy-to-read fashion.
*** Scanability ***
Be sure your privacy and security pages are easy to scan. Categorize information into sections allowing visitors to easily find information that is most important to them.
*** Section summaries ***
With each page divided into sections, each main section should start with a short summary or introduction that then leads to more specific points outlined in greater detail.
*** Information types ***
Identify the different types of information that is collected from your visitors and explain how that information will be used. Be specific so visitors get a complete understanding of what happens to the personal info details they provide.
*** Cookies ***
If cookies are used for the purpose of storing information, explain why and how long the cookie stays active on their computer.
*** Info sharing ***
Explain to your visitors if any information collected will be shared with other third parties and explain the circumstances and reasoning why.
*** Data protection ***
Explain how user’s data will be protected and kept safe once their information is collected. Note if any SSL encryption is used, and specifically how information on minors (if applicable) will be protected.
*** Additional protection ***
As an additional benefit, it's a good idea to provide further information on how your visitors can protect themselves and their information on the web in general.
*** Footer links ***
Footers are often the "expected" location of links to your privacy and security pages. If not already included, it's best to find a permanent place in your footer for these links.
*** Contextual / form links ***
Don't let your footer be the only place for such links. Links to your privacy and security pages should be included in all appropriate locations, such as with forms, shopping cart, etc.
*** Security images ***
If and where appropriate, use visual images to indicate to visitors they are viewing secure pages or sections of the site, or are entering information into a secure web form. These images give visual confirmation of security that helps establish additional layers of trust.
*** Site links ***
The security and privacy pages are a good place to provide additional links to sections of the site that allow users to change preferences, contact info, opt out etc.
When establishing trust and credibility it is often the littlest of things that can make the biggest difference. Shoppers simply want to feel comfortable about their purchase. The more small comforts you can provide them the more apt they will be to complete the shopping/purchase process.
12 Privacy and Security Issues Your Customers Care About - To learn more about this author, visit Stoney G deGeyter's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 12 Privacy and Security Issues Your Customers Care About
|
| |
Your website's privacy information and security settings can be significant hurdles when it comes to gaining trust with your visitors. Establishing trust is paramount to enticing visitors to make that final commitme...
|
|
SEO & Your Privacy
|
| |
How SEO interacts with your privacy on the internet.
|
|
SECURITY CLEARANCES
|
| |
In the US, while conducting your job search, you may come across job descriptions with the statement Secret clearance required or TS-SCI required. This means that the successful candidate must either already posse...
|
|
Whats in a name?
|
| |
A: Profit.
If you know exactly who your customers are, and have their name and address, then you can use this information to help both your customers and yourself.
|
|
Managing your Brand in an Insecure World
|
| |
Security and privacy concerns are important to all size business when it comes to managing your brand.
|
|
|
Stoney G deGeyter
(Visit Stoney's Website)
Stoney deGeyter leads a spectacular team
of seasoned marketing experts at Pole
Position Marketing, a Search Engine Marketing Company.
Stoney started PPM in 1998 by finding the
brightest minds in the industry and
nurturing within them an intense desire to
become leaders in their respective fields.
With this team of professionals, he has
built a wildly successful website
marketing company that succeeds through
both personal and professional integrity.
You can read Stoney’s blog posts at the E-Marketing Performance blog and
more of his work on several well-known SEO
and marketing news sources including
Search Engine Guide and Web Pro News.
Stoney has authored two website marketing
books: E-Marketing Performance: Effective
strategies for building, optimizing, and
marketing your website online and Keyword
Research and Selection: The definitive
guide to gathering, sorting and organizing
your keywords into a high-performance SEO
campaign.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
