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6 Quick and Easy Accessibility Issues That Make Your Visitors Happy

6 Quick and Easy Accessibility Issues That Make Your Visitors Happy

As more and more users gain access to the web it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their websites accessible to all users regardless of the means in which they access the site.

And of course not all accessibility issues involve meeting the needs of the disabled. What must be considered is the growing number of users that now access websites through non-traditional means, whether it be mobile phones or with images turned off. These users can still be your target audience and ensuring your site can be used through alternate avenues is essential to capturing that audience.

*** Doctype declaration ***

The doctype allows you to declare what version of HTML your site uses. This is helpful to the browser rendering the site so it knows how best to interpret the information presented. Each page of your site should specify doctype and language encoding. If you are unfamiliar with the doctype declaration, you can read about it at W3.org.

*** Page defaults ***

Use your Cascading style sheets (CSS) to set all the default colors, font sizes, and text alignment of the site. Different browsers use their own defaults for any of these and failure to set them to your preference may cause your site to look quite different than intended in different browsers.

*** Resizable fonts ***

Site should use relative, rather than absolute, font sizing. Relative sizing allows visitors to resize the font to their preference. You lose some control over how the page appears but better to lose a little control than to lose the visitor all together because the font is too difficult to read.

*** Bulleted lists ***

When using bulleted lists be sure to use the proper list markup, (UL, OL and DL) and (LI, DT, DD). While you can insert bullets with code or using an asterisk, using the proper markup is the best way to ensure that it renders properly across multiple platforms.

*** Alternate image text ***

All visual images on a page (not those used for page formatting) should contain alternate text describing the image. This ensures that the image is properly described for text readers and those surfing with images turned off.

*** CSS-less browsing ***

Many devices don't use CSS when rendering a web page. Make sure that your site can be viewed and browsed satisfactorily when CSS is turned off.

These are just a few quick accessibility issues that should be adhered to. While most users are still using traditional browsers, mobile phones are becoming more widely used for web surfing. Designing your site with accessibility in mind assures that it scales properly for different browsers, mobile phones, screen readers, etc. By doing this you'll capture more of your target audience.





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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


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Stoney G deGeyter
(Visit Stoney's Website) Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing, a Search Engine Marketing Company. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney’s blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and Web Pro News. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.

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