Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt.
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.
*** Accessibility ***
Visitors must be able to find a link to your Contact Us page easily and obviously from all pages of your site. They should not have to hunt to find your contact information.
*** Contact options ***
Provide multiple options for contacting you including phone, fax, email and web form. Live support can also be valuable. While you may want to direct the options toward what is most convenient for you, not providing a contact option most convenient for your visitors can be a mistake.
*** Contact points ***
Larger sites should provide contact information for all major departments such as customer service, tech support, inquiries, general info, memberships, job apps, billing, etc. You might even want to include contact options for specific individuals such as CEO, SFO, etc.
*** Map and hours ***
If you deal more with local business rather than national, your hours of operation should be included along with a map pinpointing your location. This certainly won't hurt national businesses either.
*** No advertisements ***
Your contact page should be free of ads, both for your own as well as other products/services. This page should maintain as limited focus as possible.
*** Web form ***
Your web contact form should require as little information as is necessary. Don’t use this as a survey. Just the bare necessities should be requested.
Your Contact Us page should not be complicated. In fact, simple is better. Provide the information that your visitors need and provide as many contact options as you can to cover your bases. This will ensure an effective contact us page that provides assurances to your visitors as they move through the conversion process.
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page - To learn more about this author, visit Stoney G deGeyter's Website.
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Stoney G deGeyter
(Visit Stoney's Website)
Stoney deGeyter leads a spectacular team
of seasoned marketing experts at Pole
Position Marketing, a Search Engine Marketing Company.
Stoney started PPM in 1998 by finding the
brightest minds in the industry and
nurturing within them an intense desire to
become leaders in their respective fields.
With this team of professionals, he has
built a wildly successful website
marketing company that succeeds through
both personal and professional integrity.
You can read Stoney’s blog posts at the E-Marketing Performance blog and
more of his work on several well-known SEO
and marketing news sources including
Search Engine Guide and Web Pro News.
Stoney has authored two website marketing
books: E-Marketing Performance: Effective
strategies for building, optimizing, and
marketing your website online and Keyword
Research and Selection: The definitive
guide to gathering, sorting and organizing
your keywords into a high-performance SEO
campaign.
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