6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.
*** Accessibility ***
Visitors must be able to find a link to your Contact Us page easily and obviously from all pages of your site. They should not have to hunt to find your contact information.
*** Contact options ***
Provide multiple options for contacting you including phone, fax, email and web form. Live support can also be valuable. While you may want to direct the options toward what is most convenient for you, not providing a contact option most convenient for your visitors can be a mistake.
*** Contact points ***
Larger sites should provide contact information for all major departments such as customer service, tech support, inquiries, general info, memberships, job apps, billing, etc. You might even want to include contact options for specific individuals such as CEO, SFO, etc.
*** Map and hours ***
If you deal more with local business rather than national, your hours of operation should be included along with a map pinpointing your location. This certainly won't hurt national businesses either.
*** No advertisements ***
Your contact page should be free of ads, both for your own as well as other products/services. This page should maintain as limited focus as possible.
*** Web form ***
Your web contact form should require as little information as is necessary. Don’t use this as a survey. Just the bare necessities should be requested.
Your Contact Us page should not be complicated. In fact, simple is better. Provide the information that your visitors need and provide as many contact options as you can to cover your bases. This will ensure an effective contact us page that provides assurances to your visitors as they move through the conversion process.
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page - To learn more about this author, visit Stoney G deGeyter's Website.
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Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt.
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.
*** Accessibility ***
Visitors must be able to find a link to your Contact Us page easily and obviously from all pages of your site. They should not have to hunt to find your contact information.
*** Contact options ***
Provide multiple options for contacting you including phone, fax, email and web form. Live support can also be valuable. While you may want to direct the options toward what is most convenient for you, not providing a contact option most convenient for your visitors can be a mistake.
*** Contact points ***
Larger sites should provide contact information for all major departments such as customer service, tech support, inquiries, general info, memberships, job apps, billing, etc. You might even want to include contact options for specific individuals such as CEO, SFO, etc.
*** Map and hours ***
If you deal more with local business rather than national, your hours of operation should be included along with a map pinpointing your location. This certainly won't hurt national businesses either.
*** No advertisements ***
Your contact page should be free of ads, both for your own as well as other products/services. This page should maintain as limited focus as possible.
*** Web form ***
Your web contact form should require as little information as is necessary. Don’t use this as a survey. Just the bare necessities should be requested.
Your Contact Us page should not be complicated. In fact, simple is better. Provide the information that your visitors need and provide as many contact options as you can to cover your bases. This will ensure an effective contact us page that provides assurances to your visitors as they move through the conversion process.
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page - To learn more about this author, visit Stoney G deGeyter's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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