Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

9 (+1) Tips For Writing User-Friendly Content

9 (+1) Tips For Writing User-Friendly Content

The content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Well written and user focused content allows your visitors to "find out" more about your products and services, as well as how your company will be able to meet their needs.

Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering the usability of your content is of paramount importance for attaining good conversion rates.

*Voice:*

The content of your website should be written in consistent voice from page to page. This voice needs to be one that is relatively consistent with your industry and resonates with your target audience.

*Active words:*

Active words help the user engage with the content making them a participant rather than just a passive reader. The site's content should be full of active verbs that inspire visitors to take action.

*Typographical errors:*

Website should be free of all typographical errors. Both spelling and grammatical errors can be an indicator that you lack professionalism. They must be eliminated to maintain overall trustability.

*Skimmable & scannable:*

Visitors skim through and scan content to find what interests them before they actually read each word. As much as possible, use short paragraphs, headings, bullets and stick to a basic reading level.

*Customer focus:*

Present your content in a way that speaks to your visitor's overall wants and needs. Focus on them, not on you or your company.

*Personality needs:*

Content should use language that speaks to individual personalities of your visitors. Providing information that certain personalities "need" helps speak to those visitors more directly and move them through the conversion process.

*Benefits vs. features:*

Present the benefits your visitors will receive. Don't write exclusively in terms of what your product or service does, but what benefits your visitors will get from your product or service.

*Spammy text:*

Content should always read naturally and should never feel “stuffed” with keywords. Never hide content on the page, but us it effectively as a sales tool.

*Calls to action:*

Each page should contain a close and one or more calls to action. Once you have effectively provided the necessary information, compel the visitor to take a desired action.

Bonus Tip:

*Linking out:*

Whenever possible and only where relevant, link your text out to other areas of the website as they are mentioned within the body copy. Selectively link out to external sources that reinforce the information you are providing.

All too often site owners want to sideline the content. They feel that pictures, tools and products are the only things that visitors want. Yes, these are an important part of the sales process, but so is the text. Properly developed text informs and persuades. It entices and encourages. It draws and drives.

More than anything else, text sells.





9 1 Tips For Writing UserFriendly Content - To learn more about this author, visit Stoney G deGeyter's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Stoney G deGeyter
(Visit Stoney's Website) Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing, a Search Engine Marketing Company. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney’s blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and Web Pro News. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.

Stoney G deGeyter is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Stoney G deGeyter's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Stoney G deGeyter's Complete List of SEO Articles For FREE!

More Stoney G deGeyter
12 Privacy and Security Issues Your Customers Care About
Lessons From Blockbuster Money For Nothin and the Surveys For Free
8 Items Every Shopper Needs In Their Shopping Cart
Winning is for Wimps and Losers
5 Easy Ways to Make Your About Us Page More About Your Customers
Searching for Better OnSite Search Usability
10 Quick Ways to Increase Conversions
9 Tips for Creating a Site Map for Visitors and Spiders
Establishing Web Credibility
11 Ways Fill Your Shoppers Cart
Free Downloads


 
 
 


Evan Elite Authors
Casey Gollan  
Dianne Crampton  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Dream Boards Icon Dream Boards
A Clean Desk Icon A Clean Desk
The Art Of Networking Icon The Art Of Networking
Canadian Leadership Icon Canadian Leadership
Working with Wisdom Icon Working with Wisdom
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Efua Atta Mankessim, Ghana,
Efua Atta
Mankessim, Ghana
SEO For Africa

If I Were A Startup...
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Milton Hershey, Hershey Foods
Milton Hershey
Hershey Foods
Simon Fuller, 19 Entertainment
Simon Fuller
19 Entertainment
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)


Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information