Four Quick Ways to Improve Your HELP and FAQ Pages
Four Quick Ways to Improve Your HELP and FAQ Pages
Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.
*** Help pages ***
Help pages should not be limited to Frequently Asked Questions (FAQ’s) but should provide links to user guides, contact details, product support, customer support downloads, and anything else that will guide your visitors to the answers they seek.
*** Avoid marketing ***
Help and FAQ pages should not contain any marketing hype or sales material. These pages are there simply to guide your visitors to the answers they seek. Stick to the basics.
*** Info search ***
If your site has a search function and robust Help and FAQ sections, it can be helpful to allow visitors to search these sections exclusively. If the information being sought cannot be found in the Help or FAQ sections, the search should produce more results from the rest of the site.
*** Printable text ***
Help sections should be printable, or have printer-friendly versions. Visitors often print up the answers to their questions to show other decision makers. Having easy-to print pages benefits you and your visitors.
The most important aspect of your Help and FAQ pages is that they are robust enough to answer as many potential questions that can be determined in advance. You'll also want to update these frequently as new questions get asked and answered.
Four Quick Ways to Improve Your HELP and FAQ Pages - To learn more about this author, visit Stoney G deGeyter's Website.
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Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.
Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.
*** Help pages ***
Help pages should not be limited to Frequently Asked Questions (FAQ’s) but should provide links to user guides, contact details, product support, customer support downloads, and anything else that will guide your visitors to the answers they seek.
*** Avoid marketing ***
Help and FAQ pages should not contain any marketing hype or sales material. These pages are there simply to guide your visitors to the answers they seek. Stick to the basics.
*** Info search ***
If your site has a search function and robust Help and FAQ sections, it can be helpful to allow visitors to search these sections exclusively. If the information being sought cannot be found in the Help or FAQ sections, the search should produce more results from the rest of the site.
*** Printable text ***
Help sections should be printable, or have printer-friendly versions. Visitors often print up the answers to their questions to show other decision makers. Having easy-to print pages benefits you and your visitors.
The most important aspect of your Help and FAQ pages is that they are robust enough to answer as many potential questions that can be determined in advance. You'll also want to update these frequently as new questions get asked and answered.
Four Quick Ways to Improve Your HELP and FAQ Pages - To learn more about this author, visit Stoney G deGeyter's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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