Four Quick Ways to Improve Your HELP and FAQ Pages
Four Quick Ways to Improve Your HELP and FAQ Pages
Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.
*** Help pages ***
Help pages should not be limited to Frequently Asked Questions (FAQ’s) but should provide links to user guides, contact details, product support, customer support downloads, and anything else that will guide your visitors to the answers they seek.
*** Avoid marketing ***
Help and FAQ pages should not contain any marketing hype or sales material. These pages are there simply to guide your visitors to the answers they seek. Stick to the basics.
*** Info search ***
If your site has a search function and robust Help and FAQ sections, it can be helpful to allow visitors to search these sections exclusively. If the information being sought cannot be found in the Help or FAQ sections, the search should produce more results from the rest of the site.
*** Printable text ***
Help sections should be printable, or have printer-friendly versions. Visitors often print up the answers to their questions to show other decision makers. Having easy-to print pages benefits you and your visitors.
The most important aspect of your Help and FAQ pages is that they are robust enough to answer as many potential questions that can be determined in advance. You'll also want to update these frequently as new questions get asked and answered.
Four Quick Ways to Improve Your HELP and FAQ Pages - To learn more about this author, visit Stoney G deGeyter's Website.
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Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.
Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.
*** Help pages ***
Help pages should not be limited to Frequently Asked Questions (FAQ’s) but should provide links to user guides, contact details, product support, customer support downloads, and anything else that will guide your visitors to the answers they seek.
*** Avoid marketing ***
Help and FAQ pages should not contain any marketing hype or sales material. These pages are there simply to guide your visitors to the answers they seek. Stick to the basics.
*** Info search ***
If your site has a search function and robust Help and FAQ sections, it can be helpful to allow visitors to search these sections exclusively. If the information being sought cannot be found in the Help or FAQ sections, the search should produce more results from the rest of the site.
*** Printable text ***
Help sections should be printable, or have printer-friendly versions. Visitors often print up the answers to their questions to show other decision makers. Having easy-to print pages benefits you and your visitors.
The most important aspect of your Help and FAQ pages is that they are robust enough to answer as many potential questions that can be determined in advance. You'll also want to update these frequently as new questions get asked and answered.
Four Quick Ways to Improve Your HELP and FAQ Pages - To learn more about this author, visit Stoney G deGeyter's Website.
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 Stoney G deGeyter (Visit Stoney's Website) Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing, a Search Engine Marketing Company. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney’s blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and Web Pro News. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.
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