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The Best Keywords Ever for Your SEO Campaign

Written by: Stoney G deGeyter

Article Overview: How do you determine which keywords will be the best for your SEO campaign?

The Best Keywords Ever for Your SEO Campaign

No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.

There are a number of measurements that can be used when determining how good a keyword might be:

* Search volume (high or low)
* KEI
* Number of search results for a keyword phrase
* Number of search results that use the phrase in the title
* Whether a competitor uses a particular phrase
* etc.

Personally, I don’t think that any of those will actually pick the best keywords for your campaign.

Looking at keywords in terms of difficulty is great for having realistic expectation of how soon you might be able to displace other sites ranking well for them, but it won’t tell you if your keyword is a good keyword for you. Same with looking to see if your competitor uses that term. For all you know they haven’t done their research yet.

All of the information above is useful within context, but there are really only three things that truly matter. You want:

* Keywords that target your audience
* Keywords that get traffic
* Keywords that get conversions

You can find and optimize for a lot of keywords that will perform well in one or two of these areas, but the BEST keywords are those satisfy all three requirements. Anything less won’t do.

You can target your audience with low traffic keywords - but your conversion rates will be low.

You can get traffic that doesn’t convert - but sales rates will be low.

You can get conversions by targeting low traffic keywords - but your traffic rates will be low.

You can target your audience with poor converting keywords - but your sales will suffer.

You can get traffic without targeting your audience - but your conversions will suffer.

You can get conversions without targeting your audience - but your traffic will suffer.

The best keywords ever are keywords that you have determined to be relevant and have tested to get results. Nothing else really matters.

Related Articles
  Go for the niche keywords in PPC
  Pay Per Click (PPC) Formula ideas to get you started
  Word research is the key to successful PPC
  SEO and Keyword Selection
  Is SEO Cost Effective?

Article Tags: keyword phrase, traffic rates



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Scoping Your Articles for Ghostwriters - Martin, can you advise your process for scoping out the work for article writing. specifically, 1. How do you scope the boundaries of the article? (is it by the Keywords?) 2. How many keywords do you provide to the ghostwriter for an article of a certain size? 3. How do you measure quality? (is it just your impression that the article is good)? 4. Who owns the article? 5. How do you know that this article is not published elsewhere on the Internet? Thanks
Re: Traffic! How do you get it? - I agree, [i:1z2pskgt]"The solution before getting traffic, is RESEARCH"[/i:1z2pskgt]. "Keywords" are the source of traffic and its completely true that we should do a bit of research before crafting an article. Now a days, i see like its quite easy to rank well for long tail keywords esp. on Google because of the "freshness" in serp. The newly indexed articles are placed above the older articles to show fresh content to the user. Its advantage too but the question is, how long you stay in top position ?


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