The Best Keywords Ever for Your SEO Campaign
The Best Keywords Ever for Your SEO Campaign
There are a number of measurements that can be used when determining how good a keyword might be:
* Search volume (high or low)
* KEI
* Number of search results for a keyword phrase
* Number of search results that use the phrase in the title
* Whether a competitor uses a particular phrase
* etc.
Personally, I don’t think that any of those will actually pick the best keywords for your campaign.
Looking at keywords in terms of difficulty is great for having realistic expectation of how soon you might be able to displace other sites ranking well for them, but it won’t tell you if your keyword is a good keyword for you. Same with looking to see if your competitor uses that term. For all you know they haven’t done their research yet.
All of the information above is useful within context, but there are really only three things that truly matter. You want:
* Keywords that target your audience
* Keywords that get traffic
* Keywords that get conversions
You can find and optimize for a lot of keywords that will perform well in one or two of these areas, but the BEST keywords are those satisfy all three requirements. Anything less won’t do.
You can target your audience with low traffic keywords - but your conversion rates will be low.
You can get traffic that doesn’t convert - but sales rates will be low.
You can get conversions by targeting low traffic keywords - but your traffic rates will be low.
You can target your audience with poor converting keywords - but your sales will suffer.
You can get traffic without targeting your audience - but your conversions will suffer.
You can get conversions without targeting your audience - but your traffic will suffer.
The best keywords ever are keywords that you have determined to be relevant and have tested to get results. Nothing else really matters.
The Best Keywords Ever for Your SEO Campaign - To learn more about this author, visit Stoney G deGeyter's Website.
Like this article? Share it with your friends
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.
There are a number of measurements that can be used when determining how good a keyword might be:
* Search volume (high or low)
* KEI
* Number of search results for a keyword phrase
* Number of search results that use the phrase in the title
* Whether a competitor uses a particular phrase
* etc.
Personally, I don’t think that any of those will actually pick the best keywords for your campaign.
Looking at keywords in terms of difficulty is great for having realistic expectation of how soon you might be able to displace other sites ranking well for them, but it won’t tell you if your keyword is a good keyword for you. Same with looking to see if your competitor uses that term. For all you know they haven’t done their research yet.
All of the information above is useful within context, but there are really only three things that truly matter. You want:
* Keywords that target your audience
* Keywords that get traffic
* Keywords that get conversions
You can find and optimize for a lot of keywords that will perform well in one or two of these areas, but the BEST keywords are those satisfy all three requirements. Anything less won’t do.
You can target your audience with low traffic keywords - but your conversion rates will be low.
You can get traffic that doesn’t convert - but sales rates will be low.
You can get conversions by targeting low traffic keywords - but your traffic rates will be low.
You can target your audience with poor converting keywords - but your sales will suffer.
You can get traffic without targeting your audience - but your conversions will suffer.
You can get conversions without targeting your audience - but your traffic will suffer.
The best keywords ever are keywords that you have determined to be relevant and have tested to get results. Nothing else really matters.
The Best Keywords Ever for Your SEO Campaign - To learn more about this author, visit Stoney G deGeyter's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Stoney's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Increase productivity Start-Up Capital Estimate Competetive Advantage Article How To Select Keywords Opposing a Franchisor’s Motion |
|
 | ||
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
