Answers to 7 popular SEO questions
Answers to 7 popular SEO questions
Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?
Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to “understand” your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze importance of your webpage.
Therefore, I do not recommend this approach although it may save you time in building a webpage.
Question 2. If I implement a seo campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?
SEO campaign and ppc marketing are not mutually exclusive. On the contrary, they are complementary with each other. First, I suggest you implement both natural SEO and ppc marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use ppc marketing as an alternative? For example, the word “pay-per-click search marketing”, “ppc marketing”, “search engine marketing”, “paid search” are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably throughout your website.
Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?
From experience, many search engines cannot “read” content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.
Matt Cutts, a Google representative, mentioned that Google has some improvements in reading textual content of a flash file by utilizing search engine SDK tool offered by Adobe/Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.
It implies that a full flash website is unlikely to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large ppc marketing budget or very confident to create high link popularity over short period of time.
Question 4. Does a dedicated IP address help my search engine rankings?
Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.
However, if your IP address is shared with many search engine spammers, your site’s ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.
Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?
I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you’d better separating the content into 2 webpages.
Question 6. Why does my site suddenly disappear in Google?
There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google’s quality guideline, i.e. no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.
Question 7. How can I increase ranking of internal sub-pages?
Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.
Answers to 7 popular SEO questions - To learn more about this author, visit Nick 's Website.
Like this article? Share it with your friends
More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.
Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?
Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to “understand” your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze importance of your webpage.
Therefore, I do not recommend this approach although it may save you time in building a webpage.
Question 2. If I implement a seo campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?
SEO campaign and ppc marketing are not mutually exclusive. On the contrary, they are complementary with each other. First, I suggest you implement both natural SEO and ppc marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use ppc marketing as an alternative? For example, the word “pay-per-click search marketing”, “ppc marketing”, “search engine marketing”, “paid search” are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably throughout your website.
Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?
From experience, many search engines cannot “read” content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.
Matt Cutts, a Google representative, mentioned that Google has some improvements in reading textual content of a flash file by utilizing search engine SDK tool offered by Adobe/Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.
It implies that a full flash website is unlikely to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large ppc marketing budget or very confident to create high link popularity over short period of time.
Question 4. Does a dedicated IP address help my search engine rankings?
Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.
However, if your IP address is shared with many search engine spammers, your site’s ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.
Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?
I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you’d better separating the content into 2 webpages.
Question 6. Why does my site suddenly disappear in Google?
There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google’s quality guideline, i.e. no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.
Question 7. How can I increase ranking of internal sub-pages?
Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.
Answers to 7 popular SEO questions - To learn more about this author, visit Nick 's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Nick's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Instant Newsletters Networking Challenges The Human Network Your Annualized Bus Dev Plan 10 Questions for your sales rep |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
