The following scenario happens every day:
To many web designers, they want to draw visitors attention and develop many creativity features on the website. The Website owner feels very good and pay for the design. The website owner is likely to find that they need more search engine traffic and want to acquire some good search engine ranking. However, search engine optimizers tell them your website is not able to be indexed by search engines because there are too many creativity features, for example, excessive Javascript, full flash website, etc. To rectify the situation, you must remove all those elements. It creates a dilimmea for the website owner.
On one hand, he wants search engine traffic. On the other hand, he wants an interesting and appealing website. The website owner will ask "God, what can I do?"
Is it true that if you want top search engine ranking, your website must be a boring ,full of text website?
Probably No.
The following provides some recommendation to rectify the situation:
1. Flash Website
Search engines cannot "understand" flash but it does not mean that you cannot use Flash design. To solve the problem, you can use Flash header and put text under the flash header. An example can refer to Luminous Asia's website.
Nowadays, many flash has no real meaning to visitors and is for decoration purpose only. In this case, you can make a smaller flash header. If your flash header is trying to deliver a message, you can make a larger flash header to draw attention.
2. Interactive Scripts
You may want to add some interactive feature or picture swapping function on your website via Javascript/VBScript and etc. However, improper use of Javascript can hinder your website being indexed. For example, a garment software vendor embraced all hyperlinks by Javascript. As a consequence, search engines read their homepage only but did not index all their inner pages.
To ensure Javascript does not hinder search engine crawlers, I recommend you using external Javascript technique. Additionally, all important hyperlinks should be presented by basic HTML anchor tag.
3. Link Exchange Page
Some website owners refuse to exchange links with other websites because they think a link page makes their site very odd. How about making your link exchange page in this way? First, write a useful article and then assemble the links into the content. It makes the link page becomes useful for visitors and the links become more natural as if it is part of your content. If a link cannot be assembled into the content, it may mean that your content is very poor or the link partners actually is not relevant to your business. Why do you exchange links with them? Remember, search engines only value relevant 2-way links.
4. Content Management System
Website owners are keen to use content management system (CMS) to update their website becuase it is more easy and faster for them to update their websites.
However, many CMS generate webpages dynamically. It is widely known that search engines have difficulty to read or a tendency to ignore dynamically generated web pages.
I highly recommend you must spend time to find a good CMS or a good web host providing CMS that can generate static webpages.
Author Bio:
Jimsun Lui is working in Agog Digital Marketing Strategy Ltd, a search engine optimization company provides both search engine marketing and consulting services.
Luminous Asia is an experiential marketing company in Hong Kong and create unique experiences for brand awareness establishment.
Balancing SEO and Website Design Creativity - To learn more about this author, visit Nick 's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 When Is the Right Time to Redesign
|
| |
if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look ...
|
|
The Foundation of Website Design
|
| |
The Webby Awards have identified 6 fundamentals to great website design. The list is instructional in terms of judging the effectiveness of your existing website or initiating your plan for a new website.
|
|
Is Professional Website Design a Must Have?
|
| |
Dynamic website design is often the key to success for many businesses. It establishes your image and markets your business. If done correctly it can work for you by presenting expertise, reliability, and a unique s...
|
|
How to Choose a Web Designer
|
| |
How to Choose a Web Designer
Well, the first question is why not do it myself? The best reason is the same one that causes you to use a mechanic to fix the pinging in your car engine and a plumber to redo the ki...
|
|
Website design isnt a case of cheapest is best
|
| |
When it comes to getting a new website or updating your old one, it's not always as easy as getting the cheapest quote. With a little thought as to what you want to achieve from the site before you ask someone to gi...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
