Can Creating Experiences Improve Internet Marketing Results
Can Creating Experiences Improve Internet Marketing Results
Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.
According to Luminous Experiential Marketing Communications, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and helps consumers’ to feel the benefits through interactive experiences, and creates an emotional desire to purchase.
According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.
Microsoft’s multi-venue Tablet PC promotional event is a good example of “experiences”. The event resulted in 125,000 product demonstrations in high-traffic airport terminals in major hub airports across the country. In the airports, corporate executives and managers can experience the mobility and benefits of the product. It also shows the commitment of Microsoft in providing execellent mobile product. The event helps to create personally relevant, memorable, interactive and emotional experience. Likely, those practitioners will consider Microsoft’s products if they need a PC with high mobility.
Can we create experiences in a website and brings Internet marketing to next level?
Internet marketers spend lots of money in internet marketing activities such as search engine marketing and email marketing, however, business conversion is not as good as their expectation. When you look at many websites, they are usually present a lot of text to show you the product features, its’ functional benefits, their strong company background, and etc. From marketing point of view, these websites reflects a left brain bias because they seek to persuade consumers by invoking rational factors that their products are better than their competitors. When people are very calm, and are trying to be very rational, they may spend more time in searching for information, and perform product comparison. Likely, they may simply leave your website without taking any action and go to do more research. Eventually, they may finalize their decision and buy the same products from the website they last visited.
To rectify the situation, companies may consider creating experiences in your website so that consumers emotionally want to buy your product and buy from you.
What kind of experiences you should create for improving business conversion? Companies may consider to create experiences allowing consumers to feel how the product can simplify their life through carefully planned scenarios, or to imagine the joy and satisfaction they can get after owing the product. In addition, you must also demonstrate your commitment to consumers and the meaning of your brand so that consumers are eager to buy from you.
With advance of technology such as net meeting, flash, 3D technology, and etc, it is not difficult to create online experiences. However, experiences must be carefully planned so that it can stimulate the emotional desire in your targeted customers.
The planning and execution includes careful research on the targeted customers, determine what kind of experiences is appropriate, the method to capture sales leads and perform follow-up. All activities must be used to reinforce consumers’ emotional desire and meaning of your brand. Apple Inc. is very successful in creating experiences to their consumers and these experiences help building a strong brand name for Apple. Many consumers want to buy iphones and iPods because they are products of Apple. Yes, you can say it is all about emotions and branding!
Can Creating Experiences Improve Internet Marketing Results - To learn more about this author, visit Nick 's Website.
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Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience.
Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.
According to Luminous Experiential Marketing Communications, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and helps consumers’ to feel the benefits through interactive experiences, and creates an emotional desire to purchase.
According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.
Microsoft’s multi-venue Tablet PC promotional event is a good example of “experiences”. The event resulted in 125,000 product demonstrations in high-traffic airport terminals in major hub airports across the country. In the airports, corporate executives and managers can experience the mobility and benefits of the product. It also shows the commitment of Microsoft in providing execellent mobile product. The event helps to create personally relevant, memorable, interactive and emotional experience. Likely, those practitioners will consider Microsoft’s products if they need a PC with high mobility.
Can we create experiences in a website and brings Internet marketing to next level?
Internet marketers spend lots of money in internet marketing activities such as search engine marketing and email marketing, however, business conversion is not as good as their expectation. When you look at many websites, they are usually present a lot of text to show you the product features, its’ functional benefits, their strong company background, and etc. From marketing point of view, these websites reflects a left brain bias because they seek to persuade consumers by invoking rational factors that their products are better than their competitors. When people are very calm, and are trying to be very rational, they may spend more time in searching for information, and perform product comparison. Likely, they may simply leave your website without taking any action and go to do more research. Eventually, they may finalize their decision and buy the same products from the website they last visited.
To rectify the situation, companies may consider creating experiences in your website so that consumers emotionally want to buy your product and buy from you.
What kind of experiences you should create for improving business conversion? Companies may consider to create experiences allowing consumers to feel how the product can simplify their life through carefully planned scenarios, or to imagine the joy and satisfaction they can get after owing the product. In addition, you must also demonstrate your commitment to consumers and the meaning of your brand so that consumers are eager to buy from you.
With advance of technology such as net meeting, flash, 3D technology, and etc, it is not difficult to create online experiences. However, experiences must be carefully planned so that it can stimulate the emotional desire in your targeted customers.
The planning and execution includes careful research on the targeted customers, determine what kind of experiences is appropriate, the method to capture sales leads and perform follow-up. All activities must be used to reinforce consumers’ emotional desire and meaning of your brand. Apple Inc. is very successful in creating experiences to their consumers and these experiences help building a strong brand name for Apple. Many consumers want to buy iphones and iPods because they are products of Apple. Yes, you can say it is all about emotions and branding!
Can Creating Experiences Improve Internet Marketing Results - To learn more about this author, visit Nick 's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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